The Indonesian government has launched a national online store on e-commerce platform Pinduoduo (NASDAQ: PDD) on Saturday in a move to boost its trade with China, about two months after the platform announced that its users reached 683 million, accounting for about half of the country’s population.
The Consul General of the Republic of Indonesia in Shanghai, Deny W. Kurnia, livestreamed on Pinduoduo on Saturday, promoting various products including packaged food, bird’s nest supplements, and cotton and silk garments known as Indonesian batik, according to Chinese media outlet huanqiu.com. The livestreaming session lasted from 5:00 p.m. Beijing time to 10:00 p.m. and attracted 450,000 viewers in total, and saw more than 10,000 Indomie Mi goreng instant noodles sold.
The store stocks 500 products made by different companies, with over 100,000 items sold since the launch two days ago, data from the Pinduoduo app shows.
China is an important trading partner for Indonesia as its exports to China were worth USD 27.88 billion in 2019, according to the United Nations’ database on international trade.
Minerals, oil, and distillation products are the most exported commodities, however consumer goods are also gaining traction in China.
Pinduoduo has started to team up with different countries to establish national stores since July, starting with the South Korean government and the Chilean government.
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