India Tata Digital to Launch ‘Super App’, Integrate Consumer Oerings

India Tata Digital to Launch ‘Super App’, Integrate Consumer Oerings

Tata Digital, India’s oldest conglomerate Tata Group’s foray into the tech sector, is set to launch an integrated ‘Super App’ which will combine the company’s consumer oerings on a single platform.

The new app is expected to pit the company against rival business such as Reliance and Amazon, among others. Tata Digital operates ecommerce platform Tata CLiQ, online grocery store StarQuik and online electronics platform Croma.

According to a report by the Financial Times, the new app should be ready for launch by December this year. The development comes months after Reliance Jio’s $20 Bn fundraise from as many as 15 investors. Through Jio Platforms, Reliance’s digital services arm, the company has rapidly expanded its suite of oerings to ecommerce, online grocery, healthcare and video conferencing, among others. Reliance recently acquired online pharmacy NetMeds to boost its presence in the epharmacy segment. Amazon has been on a similar spree, with the scaling up of its online grocery delivery service, its recent entry into the online pharmacy market and online food delivery, among others.

Natarajan Chandrasekaran, chairman of Tata Sons, told Financial Times that the new ‘Super App’ would help consumers avail a range of services, such as including food and grocery ordering, fashion and lifestyle, consumer electronics and consumer durables, insurance and nancial services, education, healthcare and bill payments.

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