Grab announced a collaboration with Lazada in Vietnam on Tuesday to integrate their product offerings from November 11, enabling Vietnamese users of either app to access both platforms directly from their app homepages.
Vietnamese users will be able to access GrabFood, Grab’s on-demand food delivery platform, from the homepage of Lazada’s app and website, while Grab’s users in Vietnam can also access Lazada’s platform via several links embedded in campaign-based banners and widgets on the Grab app’s homepage, according to the statement released by Grab Vietnam on Tuesday. Other benefits include cross-platform vouchers and point-to-point delivery solutions enabled by GrabExpress, among others.
“We are expecting volumes of over 30 times the norm from domestic and cross-border sales this Singles’ Day season. In addition, we are also expecting our logistics fleet to see a 25% increase in mileage fulfilling orders in this year’s event, compared to last year,” James Dong, CEO of Lazada Vietnam, told KrASIA in an interview.
Ngo Hoang Gia Khanh, Tiki’s vice president of growth added in another interview, “Singles’ Day sales this time are expected to triple year-over-year and increase by 30% compared to that of the previous sales on 10.10.”
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