Gojek Kick-Starts Thai Operation after Brand Unification

Gojek Kick-Starts Thai Operation after Brand Unification

Indonesia’s most valuable startup Gojek on Thursday launched a new app for Thailand, in place of its previous app Get unique to the country, to challenge market leader and its archrival from Singapore, Grab.

The new app will help increase the ability of Gojek in reaching more Thai consumers who can access services for food delivery, motorbike ride-hailing, courier, and e-wallet, said Pinya Nittayakasetwat, Gojek Thailand’s country manager. It features a new and improved look with multiple feature upgrades to provide better customer experience and enhanced security, the company said.

Gojek has more than 50,000 drivers and 30,000 merchants in Thailand, where food delivery is booming due to the new coronavirus pandemic but competition among players including Grab, Line, and Foodpanda is also intensifying.

“This is the time to rebrand and launch Gojek under a single application brand,” said Pinya. Gojek is offering discount coupons worth 2,500 THB (USD 80) to new users until the end of this month to expand its customer base.

Gojek has operations in Singapore, the Philippines, Vietnam, and Thailand. Pinya said the brand unification strategy will upgrade user experience and strive to make a big move in investment and rapid expansion.

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