FITURE, a Chengdu-headquartered smart home fitness equipment provider, said on Thursday that it has secured its
Series A+ round of funding raising over $20 million, jointly led by early-stage investor GSR Ventures, Chinese leading
electronic vehicle NIO’s NIO Capital and Z1 Capital.
The provider raised nearly $100 million over the past three months, per a company statement. FITURE had garnered
$65 million in a Series A round of financing in September this year led by Tencent with participation from Sequoia
Capital China, Bertelsmann Asia Investments (BAI), C Ventures, and others.
The one-year-old FITURE operates line business in intelligent home fitness devices by offering online courses, real-
time exercise data monitoring services, and interactive user community, among others.
FITURE recently launched its maiden product, FITURE Mojing, which enables all-in-one fitness service. In August
2019, Sequoia Capital China poured $6 million in FITURE’s angel round.
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