Cairo-based fashion ecommerce platform Brantu has raised a seven-figure (USD) investment in a Series A round led by one of the leading Egyptian VCs Sawari Ventures, it announced today in a statement to MENAbytes without disclosing the exact size of investment.
Brantu (the company) had originally started as an ecommerce venture builder by Mohamed Rizk and Fredrik Granström in late 2016 with a price comparison platform Elprices as their first venture. Elprices was launched in 2018 but was apparently shut down in early 2019.
The founders and team then shifted their focus on building a fashion ecommerce platform with company’s namesake. Brantu was launched in July 2019 and enables customers all over Egypt to buy products including clothing, shoes, bags, and accessories from local and global fashion brands. The platform currently features products for women only.
According to its website, Brantu currently takes 1 to 5 business days to deliver the products. It also offers 14-day returns as long as the products are in appropriate condition and still have the tags on them.
Brantu had started with three brands and currently claims to have products from over 70 brands. It also claims to have acquired over 20,000 users within the first year of its operations. The startup plans to use the latest investment to further grow its userbase, add more verticals to its platform, and increase its market share within the growing fashion and lifestyle industry in Egypt.
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