Yoco and Shopstar Join Forces to Empower Small Businesses with Cutting-Edge Ecommerce Solutions

Yoco, Africa’s leading fintech company empowering small businesses, announces a strategic partnership with Shopstar, a prominent ecommerce platform, to revolutionise the digital retail landscape for small businesses across the country and deliver omnichannel solutions that puts control and visibility into the hands of business owners.

The collaboration between Yoco and Shopstar marks a significant milestone in the journey towards empowering small businesses with the tools and resources they need to thrive in an increasingly digital marketplace. By leveraging Yoco’s expertise in payment solutions and Shopstar’s innovative ecommerce platform, this partnership aims to provide business owners with seamless access to robust ecommerce capabilities coupled with convenient payment solutions.

The partnership takes centrestage at a time when ecommerce continues to grow despite complex economic headwinds in the country. Recent statistics put this growth at a Compound annual growth rate (CAGR) of over 14.8% between 2023 and 2030 with a market value of $6.2 billion as of 2023, while the Rand Merchant Bank has predicted that ecommerce in South Africa will match that of the developed world by 2026, underlining the significance of initiatives like Yoco and Shopstar’s partnership.

Through this partnership, small businesses will gain access to a comprehensive suite of services designed to streamline their online operations and enhance their digital presence. This includes:

  • Integrated Ecommerce Solutions: Shopstar’s user-friendly platform will enable business owners to effortlessly set up and manage their online stores, complete with customizable storefronts and intuitive inventory management tools.
  • Secure Payment Processing: Yoco’s secure payment processing solutions will be seamlessly integrated into Shopstar’s platform, allowing business owners to accept a wide range of payment methods, including credit cards, debit cards, mobile payments such as Apple Pay being the latest addition. Yoco is finding more ways for business owners to get paid and increase online conversations.
  • Seamless Integration: Business owners will have access to a seamless sales history bringing their in-person and online sales together, and empowering them to more easily reconcile and manage their money for maximum growth and profitability.

Commenting on the partnership, Marcello Schermer, Head of Partnerships & International Expansion said “At Yoco, we are committed to empowering small businesses with the tools and resources they need to succeed in today’s digital economy. Our partnership with Shopstar represents a significant step forward in this mission, as we work together to provide business owners on our platform with access to cutting-edge ecommerce solutions coupled with seamless payment processing capabilities.”


Similarly, Marion Hermans, Founder of Marley Grey, expressed how the Yoco and Shopstar integration has simplified things for her. “As a Shopstar user, I really find it easy to integrate Yoco to my website – this has made payment processes seamless for my business with quick payouts. The Yoco ecosystem allows me to gather all payments in one place, do my reports and also check my analytics with ease”, she said.


The partnership between Yoco and Shopstar represents a powerful union of two industry leaders dedicated to empowering small businesses and driving economic growth across Africa. By providing small businesses with access to cutting-edge ecommerce solutions and seamless payment processing capabilities, this collaboration is poised to transform the digital retail landscape and unlock new opportunities for small businesses to succeed and thrive.

About Yoco

Yoco is an African technology company. We create opportunities for entrepreneurs to get paid and be more successful. Every day, we break down barriers and create access so that more businesses can participate in the economy and thrive.

About Shopstar

We empower creative entrepreneurs through simple e-commerce solutions that help them start, manage and grow their online businesses. We exist to inspire people just like you to realise their dreams of building a successful online business.