Interview with Zando’s CEO on Navigating The Future of Online Shopping in South Africa

Interview with Zando’s CEO on Navigating The Future of Online Shopping in South Africa
Morgane Imbert

Cape Town (South Africa): 22 January 2024:, the leading e-commerce platform in South Africa, announces focus for 2024 under the leadership of newly appointed Chief Executive Officer Morgane Imbert. 

Zando was established in 2012 and has grown to become one of South Africa’s biggest online fashion and lifestyle platforms. It forms part of the Jumia Group, Africa’s leading e-commerce platform.

CEO Morgane Imbert’s background originated from France, within a range of industries, specializing in advising e-commerce companies, from start-ups to corporations, on how to optimize company organization and processes while improving systems and developing business intelligence tools. After much time spent exploring the European market, mastering the art of business within the ecommerce space, she decided to move to South Africa, where she came across Zando.

Why did you decide to move to South Africa?

“I was instantly drawn to South Africa, to discover new business markets, which presented me new challenges to master” explains CEO Morgane Imbert

Morgane Imbert joined Zando in 2019, as the Marketplace manager and shortly thereafter was appointed as Head of Marketplace before moving on to become Group Head of Commercial Efficiency and honed her expertise in optimizing company organization and processes while improving systems and developing business intelligence tools within the.e-commerce sectors. After several years of working within a variety of divisions in Jumia, Morgane was appointed as Zando’s CEO in May of 2023.

What inspired you to take on the role of CEO at Zando?

“I was honored to assume the position of CEO at Zando. This was not only a great opportunity but also a great challenge. Taking on the responsibility of leading such an established brand, 12 years of age, and steering its growth amidst the dynamic landscape of South African e-commerce was what motivated me to accept this role” says CEO Morgane Imbert

What are your thoughts about new competitors entering the South African market like Amazon or Shein? 

“We welcome our competitors, we are very confident in our deeply rooted history here in South Africa and our established presence. Having Jumia as our parent company, the leading e-commerce platform across 11 countries on the African continent, we possess a great understanding of our customers’ diverse needs. Our ongoing team collaboration with Jumia allows us to develop and implement effective strategies to consistently meet and exceed those needs.” explains CEO Morgane Imbert

In a rapidly changing business landscape, how do you plan to navigate the future of online shopping in South Africa?

“Our approach to the future of online shopping in South Africa includes optimizing digital systems, diverse payment solutions, efficient logistics, an excellent customer experience, staying informed on market trends and ensuring trustworthy delivery of international products.”

How does Zando intend to address the challenges anticipated in the year 2024?

“At Zando we are committed to building strong relationships with our suppliers and investing in innovative tech, enhancing our digital infrastructure. By staying agile and customer-focused, we aim to deliver an exceptional online shopping experience, ensuring our position as a leader in the South African e-commerce landscape.” explains CEO Morgane Imbert

What is your vision for Zando in 2024?

“My vision for Zando is to foster growth, broadening our market influence and ensuring that we continue to connect people, all over South Africa, to the best products and at the best prices” says CEO Morgane Imbert

Morgane Imbert
Morgane Imbert

Morgane looks forward to nurturing growth within Zando’s operations in South Africa, forging strong collaborations with all stakeholders and their Jumia neighbours, to drive partner development and enhance consumer satisfaction as the company advances towards profitability.

ABOUT ZANDO.CO.ZA AND JUMIA was founded in 2012 and since then has grown exponentially to become South Africa’s biggest online fashion platform. forms part of the Jumia Group, Africa’s leading e-commerce platform in Africa. 

Jumia believes that technology has the potential to transform everyday life in Africa for the better. Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Listed on the New York Stock Exchange (NYSE) in 2019, Jumia (NYSE : JMIA) is the leading e-commerce company in Africa, operating in 11 countries.  The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions. The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty. The company generated over USD 1 billion in Gross Merchandise Value in 2022 and has over eight million customers.

Danelle Adendorff – Head of Brand and Communications, Zando – [email protected]

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