The global poker brand BlitzPoker has launched its app in India with availability both on android and iOS platforms.
i3 Interactive, the parent company of BlitzPoker after announcing their interest in taking a controlling stake in an Indian Poker site in early August, has finalised a deal. Quadrific Media Pvt Ltd, which had bought FTR poker in May 2018, has sold a controlling stake in the game to i3 Interactive. FTR Poker will be rebranded as BlitzPoker.
This also buys BlitzPoker a seat in the Quadnet Poker Network through Spartan Poker, which operates it. It is one of the largest Poker networks in India, with over a million registrations and a DAU of 75,000 players.
Spartan Poker has, in turn, extended their partnership with Connective Games of 5 years and will be the one providing online and mobile tech and power the Blitzpoker brand which carries the mission “We want to be the most social place to play poker in India”
Dan Bilzerian, “The King of Instagram,” known for poker, babes, trucks, guns, and cash, will be the brand ambassador of the game as well as part owner. “On my last visit to India, I saw a lot of potentials for poker to grow in India as a game. The entrance of BlitzPoker in the country is a sign of confidence in that belief. I’m looking forward to the response of the Indian poker player community in India.” FTR Poker is not his only investment in India. Livepools, a real-money fantasy gaming company was Dan’s first investment in India made in September 2019.
With his 30 million Instagram followers, 7 million of which are in India will be an essential marketing tool for the poker brand, but the brand has not limited themselves to just him. Celebrities like Bollywood actresses, Disha Patni, Malaika Arora, Neha Sharma, and even Mouni Roy have been promoting the brand on their accounts.
The product will offer Texas Hold’em and Pot-Limit Omaha games suitable for all skill levels. Along with these two formats, zero buy-in tournaments with real money prizes are also an option. And apart from celebrity endorsements, Dan Bilzerian Freeroll India edition has been launched on 22nd Aug. Registration is free with prize money of Rs.1 million along with a Harley-Davidson Street 750 superbike and a trip to Los Angeles to party with the brand ambassador Dan Bilzerian.
Since Dan Bilzerian launching BlitzPoker on 10th Aug, there have been regular announcements and news coming from the company and partners centered around their brand BlitzPoker. Existing poker players will have to up their game as well as the national lockdown has increased the market size for real money games in India by many folds
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