Chinese KKday Raises US$75M Series C to Meet The Demand Surge for Local Experiences as Asia’s Travel Market Reopens

Chinese KKday Raises USM Series C to Meet The Demand Surge for Local Experiences as Asia’s Travel Market Reopens

KKday, a leading online travel experiences platform in Asia, has announced the close of US$75 million in a Series C funding round, led by Cool Japan Fund and National Development Fund.

Existing investors, including Monk’s Hill Ventures and MindWorks Capital, also participated.

The new funding will be used by the Taipei-headquartered firm to continue to expand in Asia and globally and to build out Rezio, an all-in-one booking management platform for travel operators and activity providers, globally.

KKday will also continue to expand its team and operations in Japan, Korea, and Southeast Asia.

Founded in 2014, KKday aims to provide users with “seamless access to endless lifestyle experiences” — from local theme parks and top restaurants to staycations and multi-day hiking trips.

Currently, it offers more than 30,000 unique experiences in over 550 cities and 92 countries, and claims to have five million users and 10 offices across Asia.

Since May 2020, the company has been seeing a surge in demand for local experiences with the opening up of domestic travel in certain markets, including Japan, Taiwan, and Hong Kong.

Rezio provides a suite of services, including a simple setup for an online store and real-time inventory management across different booking channels, customised vouchers for various booking scenarios, and integration with local payment gateways. According to the company, the platform reduces operational costs and increases efficiencies for experience providers.

KKday began piloting Rezio in Taiwan and Japan in March 2020. In six months, over 300 providers adopted the platform across these two markets. Providers include small-scale travel and activity providers to large scale operators such as H.I.S., an online travel agency in Japan.

As of today, Rezio has served over 150,000 customers.

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