ByteDance has announced the creation of a new independent brand named Dali Education, which will cover all of ByteDance’s existing education businesses, the company behind short-video apps TikTok and Douyin announced at a press conference on Wednesday.
The social media giant, which entered the education sector in 2016, launched Gogokid in 2018, a one-on-one online English teaching platform. However, about 70% of Gogokid’s employees were laid off in April 2019.
Chen Lin, former head of ByteDance’s entire education businesses, will be the CEO of the newly established firm, which already counts over 10,000 employees, according to ByteDance. The firm plans to develop hardware as well as continue offering lessons through Gogokid, Qingbei and Open Language among others.
So far, ByteDance has also unveiled an AI-powered smart light, called Dali Zhineng Jiajiao Deng T5, priced at RMB 799 (USD 119), which is the first hardware product from the firm. The light, which can monitor how well a user is seated in terms of posture, is priced at RMB 1,099 (USD 164).
The light, equipped with cameras and a phone-sized display screen, can also recognize text and pictures on textbooks to help students with homework.
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