Chinese e-commerce giant JD.com is to unveil a neighbourhood group buying brand called JD Youxuan, to enlarge its presence in the red-hot sector, 36Kr reported on Friday, citing unidentified corporate sources.
JD Youxuan (Youxuan means ‘good selection’) will go online between the end of next month and the start of January to first serve residents in East China’s Shandong province on a pilot basis.
No further details on the service have been made public yet. JD Youxuan will merge JD’s earlier group-buying businesses including Youjia Puzi, which was launched as early as November 2018, as well as the existing mini programs Ququgou, which was acquired in the same year, and JD Ququgou, which went online in 2019.
The internal reshuffle indicates that JD.com has lifted neighborhood group-buying business to a more important level at a time when big-name companies are all spending heavily in the emerging sector.
South Africa Today
Read more at VolaNews
