Dresscode, the Cairo-based e-commerce retail marketplace that is on a mission to transform the lifestyle and fashion retail shopping industry, announced that it has raised a 6 digit USD Seed funding led by Egypt Ventures.
Founded in 2018 by Mohamed Abdel Dayem and Ali Zakaria, Dresscode sells women’s wear, beauty and home products, with an aim to connect Egyptian manufactures to the consumers directly. Dresscode are working to fulfil a gap in the market for affordable high fashion, aspirational and the reach to multi-brand product variety.
Dresscode provides a platform for local fashion brands and designers to market and sell their products, adding to their income streams and helping them grow their business. The company’s business model also depends on third party manufacturers which contributes to job creation across the entire fashion supply chain in the Egyptian market
“Egypt is a huge market and the textile industry is one of the highest contributors to Egypt’s GDP. We are trying the solve a problem that many manufactures, brands, and suppliers face, which is how is to reach the consumer. Many factories produce great material and products that are exported everywhere in the world, but these factories lack the marketing and branding aspects, hence they go to merchants to sell the products, which take a big portion of their margins.” stated Mohamed Abdel Dayem.
The proceeds will be used to maintain the growth, by expanding our team, the product offerings, and infrastructure to start offering next & same day deliveries to our customer.
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