Bengaluru-based home food essential brand Country Delight has raised $25 million Series C funding led by Elevation Capital (formerly SAIF partners) with participation from scheme(s) managed by IIFL AMC. The round also saw participation from existing investors Matrix Partners India and Orios Venture Partners.
The funding will be used by the team to develop and launch a range of food essentials like cold-pressed edible oils, fruits and vegetables, batters, pulses, jams, pickles, and other essentials. Founded in 2015 by Chakradhar Gade and Nitin Kaushal, Country Delight is a direct-to home-consumer brand that offers products in the affordable-premium segment for daily subscriptions and delivery across their distribution network.
Country Delight started with milk and has since expanded to dairy products and stapes. Following a full stack business model, Country Delight sources all its produce directly from farms within a 150-200 km radius.
Its supply chain is a completely tech/IOT-enabled system, which ensures a fully traceable source provenance and only the highest quality product. All deliveries are made within 24-36 hours from collection, keeping the brand ethos of purity & freshness intact.
Country Delight now has a supply chain network spanning across six states across north India, and predominantly west India. It gives them access to high-quality raw materials, milk, wheat, oils, and access to a large range of poultry
Country Delight serves nearly 1.5 lakh households across key cities in India. The startup is now serving its customers fresh cow and buffalo milk, Ghar Jaisa Dahi, Desi Daanedar Ghee, Taaza Paneer, fresh breads, and eggs. All the deliveries are made within 24-36 hours from collection, keeping the brand ethos of purity and freshness intact.
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