Amazon India on Monday launched ‘STEP,’ a performance-based benefits programme, to help close to seven lakh sellers on its platform accelerate their growth.
With the launch of STEP, Amazon is introducing its revised fee structure that was earlier deferred to after Diwali. STEP simplifies the seller experience by providing customised and actionable recommendations, which help sellers improve key customer experience metrics and, in turn, their growth, a statement said.
By improving performance, sellers can unlock benefits across multiple levels like Basic, Standard, Advanced, Premium, and more. These benefits include fee waivers, faster disbursement cycles, priority seller support, and world-class free account management, the statement added.
“Using customised and actionable recommendations, STEP enables sellers to improve key seller controllable metrics like cancellation rate, late dispatch rate, and return rate, among others. Based on their performance, sellers can access benefits like online and offline training, fee waivers, faster disbursement cycles, and free account management,” it said.
Starting December 1, 2020, all sellers on Amazon.in will get ‘Standard’ benefits up to March 31, 2021, and effective April 1, 2021, will be eligible for Basic, Advanced, Premium, and others, based on their performance from January 1 to March 31, 2021.
The revised fees on Amazon – effective December 1, 2020 – are linked to STEP levels and include a waiver on weight handling fees and lightning deal fees as part of STEP benefits, the statement said.
Besides, there will be a reduction in closing fee charges for products in the low price range (Rs 250-500) and zero disposal fees for items shipped from Amazon fulfilment centres, it added.
Amazon’ fees for small sellers, and deferring its marketplace fee revisions to December 2020, it added.
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