MadEats, a cloud kitchen startup headquartered in Manila, the Philippines, has received an undisclosed sum in pre-seed investment, led by Tinder co-founder Justin Mateen, with participation from Paymongo co-founder Luis Sia.
“Our pre-seed money will go into operations and marketing. We want to launch a handful of internet food brands by the end of 2020,” MadEats’s Co-founder Mikee Villareal told e27.
MadEats is an online restaurant group that creates brands specifically engineered for delivery. The company was set up amid the COVID-19 crisis by an all female founding team of Villareal (CEO), Andie Cruz (CMO) and Keisha Lao (CPO) — who have been working in the F&B industry throughout their career.
According to Villareal, MadEats wants to innovate brands engineered for delivery that customers can keep coming back to, through thoughtful user experiences. What this means is that everything — from the ordering platform and packaging to the food — has been created with the customer in mind.
The startup has rolled out its maiden brand, Yang Gang, which she claims is a “painfully addictive Korean Fried Chicken brand”. Launched a week ago, Yang Gang aims to bring the Korean street food experience to customers — all packed into a box and delivered to the customer’s convenience.
Before the year-end, MadEats aims to launch two more brands — Lucky Chow, a fast casual Chinese concept; and Fried Nice, a progressive fried rice brand focused on inventive takes on the comfort food staple.
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