South African packaging manufacturer Tuffy has partnered with WWF SA to drive education, awareness and behaviour change around plastic waste.
Tuffy teams up with WWF SA to drive plastic waste awareness
South Africa’s Department of Environment, Forestry and Fisheries has identified the country’s ‘green economy’ as a sector that could contribute to economic recovery from the devastating impact of Covid-19.
The negative effect plastic waste is having on nature has become increasingly clear. The amount of plastic waste has ballooned in recent times and found its way into the environment at a tragic cost to South Africa’s natural heritage and wildlife. The World Economic Forum reports, for example, that by 2050, there may be more plastic in the ocean than fish.
Tuffy has joined forces with WWF SA to create greater awareness around the waste-to-landfill impact on the environment through on-product messaging, in-store communication, and other relevant activities. For every pack of Tuffy refuse bags sold, the company will donate a portion of refuse bags’ sales in support of the vital conservation work done by WWF SA.
Tuffy teams up with WWF SA to drive plastic waste awareness
“We are delighted to be partnering with WWF SA in amplifying the need for increased knowledge around sustainability issues. At a time when ecological awareness is more important than ever, it is our responsibility as manufacturers to drive forward environmental goals and effect real change which can be facilitated even further with collaboration across the board,” said Rory Murray, Tuffy marketing head.
This pledge is also underpinned by Tuffy’s role as a founding member of the SA Plastics Pact, a national initiative developed by the WWF SA in 2019 whereby various key stakeholders have set a series of ambitious 2025 targets to establish a circular plastics economy for South Africa.
