With the unemployment rate for South African youth at an all-time high, Nompumelelo Nyawo the Founder and CEO of Atomic Group wants to create permanent careers where they are not only changing our employees lives but that of their families, their community and the country.
Atomic Group has designed programmes to help develop KZN province and expand to other small towns and rural communities across Southern Africa.
Nompumelelo Nyawo who runs Attomic Group is a dynamic and talented Business Development Executive with almost 15 Years experience in working for large blue-chip organizations. She is a renowned industry stalwart and savvy young thinker. She believes in the power of evidence-based marketing principles, that enables her to partner with brands to craft high-performance strategies that will grow their business.
Seeing the growing unemployment rate Nompumelelo’s mission is to strategically invest unparallel efforts and resources towards diversified business growth. Her Vision is to create sustainable human-centric careers that enable people to help others.
One of their objectives is to address youth unemployment and digital inclusion. Due to the high rate of excluded youth, graduates and school leavers that are still unable to find employment. During Youth Month, The Atomic Group will be offering free resources and insights related to the experiences and challenges faced by young people. This will include covering key factors such as education, career planning, personal development
Atomic Group is a Level 1 BEE and 100% Woman Owned (BWO) Agency , based in Durban, South Africa which helps businesses achieve their full potential by driving sales, implement their vison an execute their strategy. Their aim is to make Atomic Group the fastest growing youth represented agency in Africa. They specialize in various services such as Sales Strategy, Lead Generation, Business Process Outsourcing, Business Learning & Development, Digital Strategy & AI as well as Digital Training.
“Women in business have made significant strides over the years, breaking barriers and making remarkable achievements in various industries. Despite facing challenges and inequalities, women have been successful in establishing their presence and contributing to the business world” Says Nompumelelo Nyawo.










