Right now, more and more people are connecting to the internet via mobile devices.
And, in this landscape, mobile is becoming one of the most popular sales channels in the world. According to statistics, in fact, the growth of online sales via mobile has increased by about 50% in a few years.
Do you know why?
You can make purchases anywhere and anytime via your mobile phone: from the beach, by bus, at night, or during your lunch break.
And applications are one of the most popular tools for increasing user conversions on mobile devices. According to Criteo, in fact, companies that have made an app available to their customers have noticed that over 70% of sales are made through Custom Mobile applications.
Furthermore, apps for mobile sales have a higher conversion rate than online commerce sites: even 3 times higher than mobile sales.
Custom Mobile applications are one of the preferred systems to make online purchases and it is expected that the trend will continue to grow exponentially in the future. In fact, between 2017 and 2018, sales via apps and mobile devices increased by 22.5%, which they will continue to do, while desktop sales decreased and those via tablets suffered a significant decrease.
If you have an online shop, consider that creating an app for your e-commerce can significantly increase sales.
Online sellers are often scared of cost or fear of not being able to compete with large online retailers like Amazon. But the problem is not understanding how much the development of an application costs or being able to compete with the giants of the market.
App sales dominate the market, and creating an application for your e-commerce is a way to offer those who want to buy from you a personalized and seamless customer experience.
What are the benefits of building an app?
If you want to create an app to increase the sales of your e-commerce you are on the right path. The apps for selling online, in fact, have many advantages for online sales sites, both in terms of the growth of your brand and in the user experience of the user. Let’s see what are the advantages:
Increase brand loyalty
Making an app available to your customers is a way to dedicate an exclusive space to them. The app for e-commerce, in fact, allows you to build a direct and personalized relationship with the brand, in which the customer can obtain discounts and offers suited to their needs and tastes. The push notifications, also keep their stay informed about news and special offers. In this way, users always feel connected with their love brand, increase their brand loyalty, and do not feel the need to go elsewhere.
Show relevant and personalized content
When buying on a website, it may happen that the connection is interrupted. The user, therefore, is forced to reload the page to make his purchase. This loss of time and the need for a greater commitment to carry out the process, are among the reasons that have an impact on the ‘ shopping cart abandonment. A dedicated app often works without an internet connection and promotes the content that the user is looking for, quickly and attractively, reducing the number of abandoned carts.
Enhance the customer shopping experience
An e-commerce app allows customers to make their purchases quickly and directly. Just reach the app icon on the screen of your device and that’s it. This saves him time and allows him to go directly to his favorite online shop. The search for items to buy and the loading time of mobile e-commerce sites are very stressful for customers. While through a dedicated app they have a simple and user-friendly shopping experience.
Become a captivating online showcase
The app allows you to study the purchasing behavior of your customers in a very detailed way. Based on the data collected from previous purchases and their way of moving around your online shop, you can offer them targeted content and create a personalized showcase. The apps, in fact, allow you to compose a product board with interactive images and videos, through which you can attract the attention of your followers.
It allows you to offer personalized coupons and discounts
One of the most popular strategies on the internet is to generate and distribute discounts and coupons. Unfortunately, distribution on the web is not always successful. In fact, activating random promotions without a precise target is like throwing flyers from a helicopter: most of them end up on the ground and are wasted, with a considerable loss also in terms of investment. The e-commerce app allows you to reach profiled users in a personalized way and to follow their purchase process. All without additional costs and/or commissions.
Why don’t many companies develop an application despite these benefits?
Having an app for your brand is a great opportunity to increase the sales of your e-commerce site. The benefits your online store can reap are interesting, but what’s stopping you?
Many companies think they can’t compete with the big retailers that dominate the market and that the cost of developing an app is too high. But is not so!
Let’s see how these obstacles can be overcome and how to prevent customers from interrupting their buying process.
Poor technical skills
Your online store is working well, sales are progressing, the website is well structured, the transactions are safe, you are starting to have your own custom package. Why shouldn’t you have an app for your e-commerce?
Before starting to work with your e-commerce site you probably had little experience with online transactions and sales. But things change and skills are acquired.
To develop an app it is necessary to have specific knowledge in coding and technical skills. And if you don’t have them, you don’t have to give up having your own app. To create one, you can contact an agency specializing in the creation of mobile devices such as E-commerce Consultancy who will take care of the development part and teach you how to easily manage your sales via the app.
They think the cost is excessive
In recent years, there are a lot of companies that have developed their own app, and the demand is expected to increase by 50% in the coming years.
If you are afraid that the costs associated with developing an app may be unsustainable and that your project is too complex, you are not considering two things:
- without an app, in a few years, you will be out of business;
- having a dedicated app will increase the revenues of your e-commerce and in a short time, you will be able to cover the expenses incurred for development.
They are afraid of not knowing how to manage abandoned carts
Are you afraid of piling up abandoned carts and that your efforts to create an app may be in vain?
The abandoned carts are the problem that plagues the owners of online shops and the phenomenon is increasing dramatically: according to Statesman, it went from 59.8% in 2006 to 69.57% in 2019.
However, this does not depend on the apps, quite the contrary! Users are increasingly demanding and have high expectations. Their patience diminishes and they are aware that the market offers alternatives of all kinds. What you need to do to better manage the cart abandonment rate is to offer an optimal and fluid shopping experience to your customers. And you can do it through an app designed for your e-commerce and developed by a specialized agency, which takes care of the details in a timely manner, from the user interface to the choice of payment gateways.
Create your own app too
Online selling is increasing at a tremendous rate every year. More and more users are making their purchases from mobile devices. The mobile phone, in a short time, has established itself as the favorite device of users, from which to buy online. Its growth has even reached 50% for mobile purchases.
To buy from mobile, 70% of users choose e-commerce apps because they are the fastest system and offer a smooth shopping experience.
If you are thinking of adding an app to your e-commerce site, you are on the right path! Creating an application gives your e-commerce a great boost. In fact, a mobile application increases users’ brand loyalty and allows you to offer them discounts and coupons created based on their previous purchasing behavior.
Furthermore, through the app, you can create a customized showcase for each customer, based on their tastes and preferences. In this way, he will not waste time searching and you will create a targeted and captivating offer for him. The contents will be interesting and chosen based on the data collected and the customer will feel more and more involved with your brand.
