Vitamins and Minerals market size – Industry Probe

Vitamins and Minerals market size – Industry Probe

To function and work properly, a human body needs essential nutrients like vitamins and minerals in healthy amounts. Most people can get these required nutrients from the food and balanced diets, and for people who are not able to consume such diets, there are many supplementary products in the market to help these people. According to some studies, many people around the world do not get the recommended amounts of vitamin D, calcium, iron, and potassium. However, these nutrients are also called nutrients of a public health concern as having an insufficient amount of nutrients are associated with many potential health risks. The diets that are high in calcium, potassium, iron, and vitamin D are popularly known to reduce the risk of developing osteoporosis, anaemia, and high blood pressure. Thus, there is a heavy demand for vitamins and minerals all around the world.

Vitamins are produced in the living bodies, whereas minerals are naturally found on the earth. Consuming vegetables like carrots can produce beta carotene, which turns into vitamin A in the body. Other vitamins can be gained from various food sources. However, minerals are mostly found in soil, rock, and food products obtained which are chemically in contact with the ground, of which a body cannot directly consume the required amount and hence most people prefer to get them through supplements or a balanced diet. Vitamins are more complicated than minerals and can break down with heat or age, and they are organic. While, minerals are inorganic, and the chemical form is simpler than that of vitamins. Due to hectic work-life balance and increased workload, many people are unable to follow a proper diet or look after their health, which in turn is affecting their body and increasing the medical costs. Hence, most people now prefer to buy products with sufficient amounts of required vitamins and minerals which includes over-the-counter organic and inorganic food supplements such as vitamins, minerals, multivitamin preparations, and tonics. These products also come in other forms like capsular preparations, tablets, dragees, liquids, granulates, powders, ampoules, and oral syrups. Because of this variety in the range of external sources of nutrients, there is an increase in demand for the global vitamins and minerals market.

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The report is a one-stop way to classify and compare the market segments and its attracting factors based on the CAGR and market share index across or beyond North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report also provides detailed segmentation, categorized by the form, category, type, end-user, distribution channel, and region in the scope of the study. The same has been covered in the region-wise share analysis of the vitamins and minerals market. The report centers on several key trends impacting the growth of the vitamins and minerals market. Some of the trends include the focus on Health, Fitness, etc. Moreover, the study identifies the bargaining power of suppliers, bargaining power of buyers, the threat from new entrants, threat from substitutes, and the degree of competition in the global vitamins and minerals market has been included in the report.


The report with its easy and plain manner has cited utilitarian ideas of the market. The report also highlights various significant facts responsible for the growth of the market such as development factors, statistical growth, business strategies, financial loss or gain to assist readers, as well as clients, comprehend the vitamins and minerals market from a global perspective. The report explicates the market for vitamins and minerals via a sequence of channels that incorporate data ranging from fundamental information to an unquestionable projection. It further includes all the primary factors that are expected to undergo definite transformation within the market.

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