What most businesses never think about is engaging their clients outside of their offices. However, a good marketing strategy is an excellent way to expand your business and attract more people to your service.
Email marketing is one of the best ways to do this due to email being so shareable and personal – you get a clear path to the user’s inboxes and this chance is all you need. Creating an email newsletter might even engage your clients on a long-term basis.
This marketing program can show them that you are a leader in your area of expertise, introduce new services to them, encourage more referrals as users are likely to share your emails and it can strengthen your relationship with your clients.
Here is how to engage your clients in an email newsletter:
1. Know your brand’s voice
One of the first things that you should think about is your service – what your specialty is, what brings clients in your practice and what creates the most income. When creating email newsletters, you should talk about them the most – include numbers too, clients like to receive some sort of verification of your quality.
“You should also pay attention to other marketing strategies that you have implemented – you could use the voice that you’ve used, the color scheme and the font too. This will give your entire marketing palette some uniformity and uniqueness”, – says Andrea Brown, an Email Strategist at Bigassignments and Studydemic writer.
2. Develop compelling content
This is the most important element of your newsletter. Your content should be relevant and interesting. Focus on the customers and how you and your business can help them have a better life. You could also, occasionally, create fun listicles or how-to’s – people love to read them. It’s also a great way to advertise your services without being too obvious and give them a helping hand, thus showing them that you care.
Good and interesting content is sometimes hard to create, but there are free online writing guides like Viawriting or Ukwritings to help you out in case of a writer’s block. Include images, graphs or anything else that can attract reader’s attention.
Humans are highly visual creatures so you should focus on your newsletter looking good as well. Good formatting can do wonders for your email open and engaging rates so it might be a good idea to give some formatting tools like Boomessays a try.
3. Create relevant subject lines
This is the first thing that the clients will see as they receive your email newsletter. Subject lines can either work for you or against you and that’s why you have to make a special effort to make them compelling and inviting.
It’s a good idea to look at the subject lines as if they are the first lines of a novel – they have to create a hook for the reader. Make them short, targeted and descriptive of your content.
If you are a bit confused on how to create good subject lines that will draw the readers in, you can use some copywriting tools like Essayroo or Academadvisor.
4. Write content of proper length and quality
Even though the attention span has decreased over the previous few years, studies still show that readers love to read and share longer articles. This might have to do with them holding a greater value and knowledge – so feel free to make them as long as you’d like. Around 1000 words is the best length for email content.
Another thing that you should be careful about are spelling and grammar. These are highly important in any newsletter campaign. Spellcheck and proofread everything you write so that you can be sure that your content is accurate.
Editing and proofreading the content is sometimes tiresome. However, there are some tools and resources available nowadays – Paperfellows or Australianhelp, to name a few.
5. Create a regular email schedule.
What matters the most with email newsletter campaigns is consistency. Other than that, your emails could be sent once a month or quarterly – however you’d like. If you don’t really have enough time, you can send them quarterly and you’ll be just fine. If your content is good enough, readers could begin to look forward to your emails – this kind of loyalty is much easier to achieve with monthly newsletters.
There are great free email tools as Mailchimp that you could try that will help you out with newsletter schedule.
Conclusion
Creating an email newsletter can seem like a nuisance at first but if you think about all of the benefits it can give you, you will realize that it’s much more than that. Give your patients a chance to engage with your practice by giving them interesting and helpful content. Emails are highly shareable so this could be even more beneficial to your practice than you might think. This is one of the best ways to market your services and connect with your clients on a deep, human level.
Author’s bio:
Freddie Tubbs is a marketing manager at Academized. He enjoys contributing articles and case studies to online magazines and blogs such as Writemyaustralia and Oxessays.
