The secret to a strong business culture is revealed in Ian Fuhr’s latest book

The secret to a strong business culture is revealed in Ian Fuhr’s latest book
Cultureneering: Culture, Diversity and Customer Service is serial entrepreneur Ian Fuhr’s third book

Serial entrepreneur Ian Fuhr’s latest business book reveals the methodology and framework for building a strong company culture that supports obsessive customer service.

Johannesburg, 19 October20:  Cultureneering: Culture, Diversity and Customer Service is serial entrepreneur Ian Fuhr’s third book. Based on almost four decades of experience in building strong company cultures that support obsessive customer service, Cultureneering takes a deep dive into the philosophy and framework that Fuhr developed and then perfected during his 15 years building the Sorbet Group, Africa’s largest beauty salon chain.

“I have always been convinced that despite the complexity of the South African socio-political landscape, if you can create a working environment that is based on a sense of belonging and a common purpose of obsessive customer service, you have the recipe for a successful business,” says Fuhr.

Within days of leaving Sorbet after exiting the business following its sale to Long4Life, Fuhr had already begun to develop a new business idea based on his culture blueprint, which he was ready to share with other entrepreneurs and business leaders.

“The definition of Cultureneering is building a strong business culture in a diverse workforce that delivers obsessive customer service,” says Fuhr.

“Any business that employs people and serves customers can benefit from Cultureneering. It’s a framework that gives businesses the building blocks to create a strong workplace culture that is based on a community of individuals who respect each other and feel safe and heard.

“This does not mean a homogenous workplace where everyone is the same. Running a business in a racially polarised country with a melting pot of diversity, requires leaders to understand the complexity of building an inclusive culture out of a fragmented workforce,” says Fuhr.

“A workplace that is authentic, transparent and guided by Culture Driven Leaders who understand that their role is to serve employees, who in turn serve customers, is designed to deliver extraordinary value to the customer, which should be the main purpose of the business.”

According to Fuhr, a strong culture is not only focused on chasing financial objectives, but is based on trust, equality, respect and mutual tolerance. “When you put people before profits, the profits will naturally follow, however, money is the reward for exceptional service – it should not be the goal of the business,” says Fuhr.

Cultureneering takes the reader on a journey of personal development and unpacks the unbreakable link between culture and service. It reveals the tools required to build a company culture that is good for its people, its customers and, ultimately, for sustainable growth.

The book is ideal for any leader who aims to drive real growth for the people within their organisation while at the same time delivering exceptional customer service that sets the business apart from its competitors.

Cultureneering: Culture, Diversity and Customer Service is available in all good bookstores and online.

About The Hatch Institute

The Hatch Institute is a personal and business coaching company that strives to build leaders who can drive real growth within their organisations and, at the same time, uplift the people of the country. The Hatch philosophy is that business leaders who focus on their people and who are purpose-led can change South Africa for the better. This requires systemic change, inclusion, and a deep understanding of the underlying causes of racial polarisation, in order to rebuild a country that delivers opportunities to all levels of society, something that can be achieved through ‘Cultureneering’ and a new breed of culture-driven leaders.


Kerry Simpson

Mantis Communications

Email: [email protected]

Tel: 079 438 3252