The Future of Digital Advertising in South Africa Market Statistics, Trends, Analysis and Forecasts to 2022

Market Reports On South Africa Provides the Trending Market Research Report On “Digital Advertising in South Africa” under Media & Technology category. The Report offers a collection of South Africa Market Trends, South Africa Market Analysis, South Africa Business Trends, And South Africa Market Size And Growth.

Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • South Africa is a developing country which has undergone many changes over the past decade; this includes the development of internet services, which has increased usage across the nation.
  • The South African digital advertising market had total revenues of $357.3m in 2018, representing a compound annual growth rate (CAGR) of 23.2% between 2014 and 2018.
  • The desktop segment was the market’s most lucrative in 2018, with total revenues of $198.2m, equivalent to 55.5% of the market’s overall value.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Africa
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Africa
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Africa digital advertising market with five year forecasts

Reasons to buy

  • What was the size of the South Africa digital advertising market by value in 2018?
  • What will be the size of the South Africa digital advertising market in 2023?
  • What factors are affecting the strength of competition in the South Africa digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Africa’s digital advertising market?

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About Market Reports on South Africa:

Market Reports on South Africa is thus the one-stop solution for the entire market research requirements with regards to South Africa.

We provide you with insight and analysis on the country’s economic outlook at the national, regional and city level, presenting a deep understanding of disparities and evolutionary paths. Get a complete, consistent and concise view of your markets with comprehensive industry reports. Our latest regional data-banks, forecasts, and detailed risk ratings will help you to identify risk and opportunities in every industry and develop strategic plans to deal with the competitiveness in South Africa’s market.

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