Successful KZN South Coast clothing manufacturer shows investment potential

Shiva Clothing
Shiva Clothing

The investment potential on the KZN South Coast is being uncovered with manufacturing identified as a key growth sector. Prominent South African babywear manufacturer, Shiva Clothing, exemplifies the opportunities for success in the region.


Established in 1992 in a garage by husband-and-wife team Dolly and Siva Naidu, the small cut, trim, and manufacture (CTM) facility produced school skirts for a local retailer using just three machines. Two years later, the business moved to the heart of Port Shepstone, growing from 3 to 30 employees and supplying garments to Durban fashion houses.


By 2000, with 20 more employees, the company moved to Marburg to meet the growing CTM demands. Industry challenges saw them fine-tuning the quality of goods and mass production of goods. In 2020, son Preggy Naidu took the reigns, bringing fresh motivation and evolving into a direct supplier with a specialised product range.


Shiva Clothing now specialises in underwear and babywear, employing 450 people, including 80 local workers, and is a key supplier to major retailers across South Africa, among them Woolworths, Jet, Pick and Pay, and Ackermans.


Commenting on the success of manufacturing on the KZN South Coast, Preggy Naidu said there were key benefits to the area: “This is a non-metro area which keeps manufacturing costs down, and there is a large pool of employable labour on the KZN South Coast. We have big plans for the company’s future, having just completed our latest expansion which includes a new company, Kelmik SA, forming part of the Shiva Group. Owned and run by Bash Naidu, this BEE initiative brought a significant amount of babywear back to South Africa in collaboration with PEP, creating another 150 jobs.”


Deborah Ludick, Acting CEO of South Coast Tourism & Investment Enterprise (SCTIE), said Shiva Clothing is a shining example of the manufacturing potential on the KZN South Coast.


“The manufacturing sector in KwaZulu-Natal is the second largest in the country, with a third of manufactured exports produced in the province. The KZN South Coast is perfectly primed to support manufacturing, particularly the textiles and clothing sector. The affordable sites, available labour, and key positioning of the KZN South Coast make this an ideal site, with the Eastern Seaboard Development and The African Continental Free Trade Agreement (AfCFTA) opening up new markets.”


To find out more about Shiva Clothing visit To find out more about investment opportunities, get in touch with SCTIE, the KZN South Coast’s One-Stop Shop for investment. Contact SCTIE on 039 682 7944, email [email protected] or visit


Keep updated on the KZN South Coast by following the South Coast Tourism and Investment Enterprise – SCTIE page on Facebook; South Coast Tourism and Investment Enterprise on YouTube; @infosouthcoast on Twitter or Instagram; and South Coast Tourism and Investment Enterprise on LinkedIn. Watch why the KZN South Coast is a top investment destination here.


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To purchase goods sold or secure services from these and other Buy Local businesses visit the online directory on the SCTIE website. To make orders from Buy Local members or to join the campaign, visit the Buy Local tag at or click here for a membership form.