Macsteel appoints specialist B2B marketing agency Demographica

Macsteel appoints specialist B2B marketing agency Demographica
Macsteel appoints specialist B2B marketing agency Demographica

Following a hotly contested pitch facilitated by IAS, specialist B2B marketing agency Demographica, has been appointed by Macsteel as their B2B agency. Demographica will be tasked with taking the brand forward into the new decade.

Macsteel is Africa’s leading steel supplier with a proud history spanning over 115 years, and is a major success story of an entrepreneur who took a business from a humble start-up to major global expansion.

Carla De Quintal, Acting Group Marketing Executive for Macsteel, notes that it was essential for the brand to appoint the right B2B specialist agency to drive customer engagement to increase sales.

“When Macsteel went out to pitch, we were looking for a B2B agency who understood our business, and who had strong B2B marketing capabilities and a sound track record.  Methodology, past successes and team chemistry were other very important aspects we factored into our decision when deciding on an agency. We are confident that we have found the ideal partner in Demographica and look forward to the journey ahead,” says De Quintal.

Warren Moss, CEO of Demographica, is looking forward to working with Macsteel, an iconic South African brand. “We are building the greatest B2B marketing agency in the world and in order to achieve that, we need to represent the biggest and most respected B2B brands; Macsteel absolutely ticks this box. As we build our portfolio of B2B brands, it is important for us to cover brands across industries, and while the steel industry is a new category for us, the B2B principles remain the same. We are very excited to delve into this arena and to work with the Macsteel team,” Moss adds.

Demographica, is a specialist business-to-business (B2B) marketing agency that represents B2B brands that are serious about dominating their industries.


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