Lesley Waterkeyn steps down as the group CEO of CWDi and passes on the position to colleague Janine Kruger

Lesley Waterkeyn has stepped down as the Group CEO of CWDi. Janine Kruger – who has in the past five years excelled as Managing Director and then Group Chief Operating Officer – has been promoted to Group CEO.

“I am filled with an incredible sense of pride when I reflect on our journey as a company. The past twenty-one years have been an unforgettable adventure – one of determination and exceptional teamwork. It is on this positive note that I announce my decision to step down as Group CEO and pass the baton to my esteemed colleague, Janine Kruger. I have great confidence in Janine’s ability to lead the way as CWDi enters its next era of growth as we aspire to become a global agency inspiring connections,” says Lesley Waterkeyn, Founder and Vice-Chairwoman of CWDi.

Janine says that she is sincerely grateful to Lesley for believing in her, challenging her and inspiring her. She goes on to say that Lesley has exemplified what authentic leadership means, and through this example, she has learnt valuable lessons.

“I believe that behind every great leader, is a great team, that the concept of hierarchy is outdated, and for me, it’s about collaboration and accountability. I look forward to leading CWDi into 2020 and beyond,” concludes Janine Kruger, now Group CEO of CWDi.


Issued By: The Lime Envelope

On Behalf Of: CWDi

For Media Information: Sarah Martin

Tebogo Makola

Telephone: 011 467-9233

E-mail: [email protected]

[email protected]

Notes to the editor

CWDi is an award-winning marketing agency, specialising in brand experiences that connect people.  The company has its roots in collaboration and entrepreneurship, with Colourworks and Designers Ink merging in 2019 to form one creative powerhouse, dedicated to solving business challenges with creative solutions.

CWDi is 100% women owned and 52% black women owned company that operates from offices in Cape Town and Johannesburg, working with clients throughout Africa and across the globe. United in the common goal of bringing bright ideas to life, the organisation is able to do more together than ever before, delivering quality work that is bold, courageous and creative.