LePub Johannesburg is proud to announce the appointment of Kurt Jossie as Head of Strategy, reinforcing the agency’s commitment to delivering culturally resonant, insight-led creativity that drives impact across South Africa and beyond.
Jossie brings a wealth of strategic experience, having shaped brand narratives for some of the country’s most iconic names. His appointment marks a pivotal step in LePub’s evolution – deepening its strategic capabilities and sharpening the role of data and cultural intelligence in the creative process.
“Strategy’s role in marketing is to identify opportunity – whether short-term, long-term, or both. Whether for imaginative creative genius, practical commercial success, or both. To do that, I ask a lot of questions. Some may sound naïve, some off-topic, some even a little judgmental. But every one of them is aimed at understanding the challenge better, so we can unlock the biggest possible win. Nothing more, nothing less.” says Kurt Jossie.
LePub Johannesburg is on a mission to become the most dynamic and desirable agency in the country, powered by a vibrant, eclectic mix of talent and united by a belief in creativity’s ability to inspire, influence, and drive meaningful change.
“Kurt brings a rare blend of analytical sharpness and creative empathy,” says Greg Pfuhl, Managing Director at LePub Johannesburg. “His ability to decode cultural signals and turn them into actionable strategy will be key as we continue to build ideas that live in culture and move markets.”
“At LePub, we believe creativity is most powerful when it’s rooted in truth.” adds Graeme Jenner, Executive Creative Director. “Our work thrives at the intersection of data and emotion, and Kurt’s leadership will help us push that even further.”
LePub’s edge lies in its fusion of data, strategy, and creativity – a model that delivers work that’s bold, culturally relevant, and grounded in real human insight. It’s this approach that has positioned LePub Johannesburg as a rising force in the local creative landscape, currently ranked #5 in the SA Creative Circle.
About LePub:
LePub, powered by Publicis Groupe, was created combining creative excellence with best-in-class data, media, and technology expertise. We believe in transcending traditional communications focusing on helping brands integrate into people’s daily lives by delivering culturally relevant experiences fueled by extensive global data and world-class creativity. Recognized as the “Creative Agency of the Year “by WARC in 2022 and 2023, and featured in the Contagious Pioneers ranking of 2022, LePub is the place where brands meet culture. Since its inception, LePub has grown into a global network and, in 2025, has embarked on further strengthening its international footprint, with plans to expand to a total of 10 hubs worldwide.
