Social media marketing can help you find loyal customers, but running a marketing campaign is increasingly difficult because social media platforms are changing constantly with new algorithm updates being introduced regularly. The same is the case with Instagram. Gone are the days when it was easy to get instant followers for Instagram. Things have changed today and you have to put in some serious effort to build a strong following. To get good results, it is important to understand the latest algorithmic changes and then plan your social media campaigns accordingly. Here are few things you can do to be on top of Instagram algorithm:
Create Stories on Instagram
Instagram offers multiple options to engage the users on your profile. One such option is uploading stories. The Instagram story remains on your profile for 24 hours and you can upload a new story every day, which means you can upload 365 stories per year.
This feature of Instagram was introduced in 2016 and is very popular among the users. Millions of users are using this feature and uploading their daily stories. This is an effective way of increasing engagement on your profile and to be present on your followers’ newsfeed.
Your Instagram story is not necessarily related to your brand. You can share your day-to-day experience in your stories to increase engagement with your followers. You can let your followers know about you beyond being just a business entity. You can even share behind the camera scenes and your struggles in uplifting your brand name.
Your story can be a source of motivation for others too. You can feature a successful person from the community in your story to grab your audience to follow you and also to inspire others. Stories can be a great source of brand marketing or for boosting popularity among the users.
Presentation matters when you want to attract people. A beautiful picture captured with proficiency and edited with appropriate tools will definitely grab the attention of the larger audience and boost the product`s market value.
If you are not good at photography, it is always better to take assistance than to ruin your product image. You can take help from a friend pro at capturing pictures or even hire a professional. But if you are tight on budget and don’t want to hire someone then you can update your camera features and make use of free editing tools to enhance the quality of your photos.
Upload Live Video
Live video link you more closely with your followers and let you appear on top in their newsfeed. You can upload your live videos on Instagram anytime and from anywhere. It could be a random video about you live experience or a planned one to briefly describe your product. Videos are good for grabbing the attention and communicating the message to the audience that is not much into reading.
When you are a social media marketer, you must be updated about the latest trends prevailing in the community. You must keep on researching on regular basis to be up to date regarding the recent trends in photos, filters, placing emoji, and hashtags.
While following the trends you must be mindful of your strategy. Implement the changes only if they are relevant to your brand goals and in accordance with your theme.
Whether you decide to follow a traditional trend or experiment on new ones make sure you won`t ruin your Instagram marketing with absurd decisions. Take your time to choose only the trends that can go in harmony with your brand theme be it hashtags or applying filters.
Pick the Right Time to Post
Even if you have planned an impressive story, you are not going to get maximum results if you post it at an inappropriate time. Again, this is where Instagram algorithm will hit you considering the low engagement on your stories, which is not the result of a low quality but an error in judgment. Therefore, it makes sense to get more information about your target audience. statistics show that you are likely to receive more traffic during the midday periods – the chances are high when you post in the middle of the week.