Fundraising for entrepreneurs
The number one question we get asked by founder teams is, “How do we raise funding or investment for our company?”. And we realize that every successful business reaches a stage where it has to choose its growth path – either grow organically, using operational capital as and when it’s available, or raise growth capital in order to scale up faster. There are a number of ways in which to solve the problem of raising funds for business growth, but the most important factor to keep in mind is to call in the experts when you need them.
What is the key to successful fundraising?
Engaging in the fundraising process can seem intimidating, with so many options to choose from, but with a clear strategy and the right experts on your team, nothing is impossible! Keep the following in mind during your fundraising process:
Have a clear purpose: Clearly communicate the purpose of your fundraising efforts with your team and incorporate it into your company mission;
Develop a solid business plan: Investors will want to see a clear and well-thought-out plan for your business, including financial projections, marketing strategies, and a detailed description of your products or services;
Build a strong team: Investors want to see that you have a competent and experienced team in place to execute your plan. Make sure you have key positions filled and that your team has the necessary skills and expertise. If you don’t have the depth of expertise in-house, then consider outsourcing;
Network: Fundraising is about building relationships with potential investors and industry insiders. Connect with people who share your values and interests, and who are likely to support your cause;
Use technology: Technology can be a powerful tool in fundraising, especially when using a crowdfunding model. Make the most of social media and other online platforms to reach a wider audience and make it easy for donors to contribute.
Remember that getting your business funding-ready and securing investors can be a time-consuming and challenging process, so be prepared to put in the work to ensure that everything goes according to plan.
Why you should outsource your fundraising campaign
Outsourcing your fundraising campaign can be a smart move for entrepreneurs who want to keep their attention and time focused on running their company, or who lack the expertise and resources to run a successful fundraising campaign in-house. Never fear – in times of need, outsourcing allows you to call in expert help as and when you need it. Outsourcing allows you no-strings access to:
Expertise: Fundraising consultants and agencies have the expertise and experience to design and execute a successful fundraising campaign. They are experts in identifying potential investors, crafting a compelling pitch, and managing the fundraising process from start to finish;
Networking: Outsourced fundraising consultants have a network of contacts and leads in the investor community, and can assist you with finding the right fit for your business and vision;
Time-saving: Outsourcing your fundraising campaign allows you to focus on other aspects of your business, such as product development, marketing, and operations. This can help you to stay on track with your business goals while still allowing you access to the funds you need to grow;
Cost savings: While there is a cost associated with outsourcing your fundraising campaign, it can be more cost-effective in the long run than hiring an in-house fundraising team o a permanent basis;
Results: Fundraising consultants and agencies are results-driven, meaning that they are focused on achieving the fundraising goals you have set for your business. They are accountable for the success of the fundraising campaign and will work hard to achieve the best possible results for you;
Outsourcing your fundraising campaign can be a smart move for entrepreneurs who want to save time, reduce costs, and increase the chances of securing the right funding they need to grow their business. By partnering with experienced players, you can focus on your core business while leaving the fundraising process in the hands of experts – where it belongs.
Who is Outsourced CFO?
Over the last decade, we have crafted the ideal fundraising process for scaling companies around the world. We call this the Funding Readiness Journey. The first step in the journey to raising capital is our proprietary Fundraising Gap Analysis which dives into the details of the business and is designed to provide clarity and direction when seeking to raise capital.
From the Gap Analysis flows the fundraising strategy, financial modelling, valuations, due diligence, investors’ collateral, and investor linkages. This process taps into the knowledge of our chartered accountant-level corporate finance experts. Imagine having access to a team who have navigated the complexities of the fundraising journey dozens of times over to serve as your funding round’s deal crafters!
The Funding Readiness Journey is an adaptable tool powered by our experienced fundraising team who have supported a wide variety of businesses throughout this process. Are you looking to raise a seed or series A round? Or are you perhaps a more complex, later-stage organisation targeting expansion into new markets and territories? Depending on the outcome, we have the skillset to help you reach your goal.
Contact the team at OCFO and take the first step on your fundraising journey.