Last year, G-Star RAW successfully launched a pilot of their Certified Tailors program across the Netherlands. The tailors provide free G-Star jeans repairs to their customers, subsidized by the brand. After an impressive start, they will launch the program in South Africa this summer.
A RAW Responsibility
Currently, G-Star RAW is recruiting tailors in Johannesburg, Durban and Cape Town in South Africa. The selected tailors will have the opportunity to take part in G-Star denim training at the Global HQ in Amsterdam. Here, they will be taught all about the fabric, turning them into G-Star denim experts and giving them a real insight into the product, ready to provide free jeans repairs to customers. The initiative in South Africa hopes to empower local entrepreneurs whilst expanding the lifecycle of denim to help reduce the ever-growing fashion footprint.
The Certified Tailors program is one of many responsible initiatives the brand has in place for 2022. It will officially launch in South Africa in July 2022. Entries close on the 9th of June 2022, selected tailors will be contacted on the 13th of June 2022.
To find out more about the campaign, please visit:
About G-Star RAW
Since 1989, G-Star RAW has pushed the boundaries of denim design, manifesting its own vision of the future by introducing “luxury denim” for the streets through pioneering styles. Hardcore Denim is the philosophy that expresses the brand’s obsession with denim; the cloth, the craft and the history. It pushes G-Star to invent, explore and take craftsmanship to another level – down to the smallest detail – and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at its core, the brand pursues to define the next generation of denim with respect for people and planet.