Full Circle 2024: New heights of creativity and courage

Full Circle 2024: New heights of creativity and courage
Full Circle 2024: New heights of creativity and courage

The Creative Circle, an advertising industry NPO has announced the dates for their annual Full Circle events in partnership with Ster Kinekor, official representative of Cannes Lions.

Newly elected Chair of the Creative Circle, Carl Willoughby, is looking forward to bringing home the theme of “new heights of creativity and courage” that led the Cannes Lions judging and work this year. “The two afternoons will be an inspiring showcase of the top trends, insights and award winning work from Cannes, the International Festival of Creativity.”

Curated by the Creative Circle SA and presented by a panel of Cannes Lions judges and industry experts including Ann Nurock, Cannes Trend Spotter, the sessions will mine and unpack the best of this year’s global winning campaigns, trends and key learnings.

“This is not relevant to just creatives,” says Willoughby, “But marketers, business leaders and anyone with a vested interest in current best practices and effectiveness.”

This year’s Cannes Lions festival had 26,753 entries with only 10% making it through to the shortlist phase. “We’re seeing less ‘work for good’ and more product truths pulling through, and humour has definitely reared its head in the winning work. Also seeing how brands are continuing to allow their fans to play with their brands’ assets is interesting.”

The 2024 Full Circle event will take place Wednesday 24 July 14h00-19h00 at Vodacom World Dome in Johannesburg, and Thursday 25 July 14h30-18h30 at Cine 12 Ster-Kinekor, V&A. “Networking and conversations are a vital part of our Full Circle events,” says Willoughby, “So the afternoon sessions are extended into the evening, with a cash bar available.” Tickets are R370 each and can be booked via https://www.webtickets.co.za/v2/Event.aspx?itemid=1549598796.

All proceeds from both events go to various Creative Circle initiatives including Blackboard, Open Chair and the bursary scheme – see www.creativecircle.co.za for more. The Creative Circle’s key purpose is “to inspire the transformation of product, people and perception through the power of creativity.” Huge thanks to the Vodacom World Events company for making their venue available.

Watch the social feeds for more details on the programme and speakers as they become available:

The confirmed Johannesburg speakers to date are:

  • Ann Nurock, trend spotter
  • Camilla Clerke, executive creative director, Ogilvy South Africa and Outdoor judge
  • Neo Segola, executive creative director, LePub South Africa and Audio & Radio judge
  • Zee Ntuli, Director, Darling films and Film craft judge
  • Keith Manning, executive creative director, TBWA Hunt Lascaris JHB and Direct Lions judge

The confirmed Cape Town speakers to date are:

  • Ann Nurock, trend spotter
  • Camilla Clerke, executive creative director, Ogilvy South Africa and Outdoor judge
  • Jacqui Mullany, executive creative director, FCB Africa and Digital Craft judge
  • Keith Manning, executive creative director, TBWA Hunt Lascaris JHB and Direct Lions judge