Five tips to Spring Clean your business

Five tips to Spring Clean your business
Darryn Le Grange from ActionCOACH Ignite.

Spring is the perfect time to declutter and re-organise more than just your home — it’s an ideal time to revamp your business, too. Spend time re-evaluating what’s working and what’s not in your business. Award-winning business coach, Darryn Le Grange, from ActionCOACH Ignite, shares five tips to help business owners effectively spring clean their businesses.

  1. Review your finances
    Spring is the perfect time to improve the financial intelligence of your company. Conduct a thorough review of your finances – both business and personal. Numbers on their own are just that: numbers. They need to be interpreted and turned into information that you can use to make decisions in your business. Use this data to make better decisions so you can take your company to the next level. It is equally important to ensure that your spending is under control and that you cut out any unnecessary fat.
  2. Improve your processes
    Ask yourself: what could you be doing better? Large initiatives or starting from scratch is not necessary. It’s the small changes that can make the biggest difference in your bottom line. Start by getting your team together to identify processes that you can improve which will save time in productivity and decrease costs for the coming year.
  3. Review your marketing plan
    Make time to review and revisit your marketing plan and evaluate which lead generation strategies have and haven’t worked. It may be necessary to rework or adjust certain strategies or choose a few new ones.
  4. Update your website and social media
    Go through and evaluate your online presence and ensure that the copy, tone and images accurately reflect your brand. You may find some copy on your website that could be rewritten to sound better or more accurately reflect slight shifts in your target market, or clearly define what kinds of services you are focusing on now. Is your brand being represented as accurately as possible? If not, now is a good time to address these small details that make a big impact.
  5. Take time out
    Making time to take a break is crucial to your health and that of your business. This may be as simple as getting out of the office, going away for a long weekend or spending quality time with your family. The key is to be outside of the ‘work’ context both mentally and physically. You will find that when you return to the office you’ll be able to approach your business with a fresher perspective.

“As we adjust to level two of lockdown it is imperative to spend time working ‘on’ your business. Prepare, stay positive and intentionally plan to ensure the last few months of 2020 are filled with successful business opportunities,” concludes Darryn.