Eighty20, leading data science and consumer analytics agency, has been recognised as the Best Data Loyalty Agency at the prestigious 2024 SA Loyalty Awards for the second year in a row. Known for its innovative approach to harnessing data insights and delivering impactful loyalty strategies, this accolade highlights Eighty20’s commitment to driving customer engagement and loyalty for top brands across South Africa. The award highlights the agency’s excellence in leveraging data to create meaningful, tailored experiences that resonate with today’s dynamic consumers.
The SA Loyalty Awards celebrate loyalty excellence and innovation, by recognising top talent in the loyalty industry and reflecting on the ever-evolving loyalty landscape of CRM, consumer behavioural change, data insights and loyalty.
“We are incredibly honoured to be recognised as the Best Data Loyalty Agency at the 2024 SA Loyalty Awards. This achievement is a testament to our team’s dedication to harnessing the power of data to create meaningful, personalised customer experiences that drive real results for our clients. At Eighty20, we believe that data is the key to unlocking deeper customer relationships, and this award reinforces our commitment to pushing the boundaries of what loyalty programmes can achieve,” says Steve Burnstone, CEO at Eighty20.
What sets Eighty20 apart is its deep expertise in transforming complex data into actionable insights, combined with a client-centric approach. For over 20 years, Eighty20 has been using its combination of strategy, data science and technology capabilities blended with a keen understanding of consumer behavior to allow businesses to craft hyper-personalised loyalty strategies. Their ability to integrate vast amounts of consumer data into cohesive, impactful solutions that drive measurable outcomes is unmatched. Furthermore, their innovative use of technology and focus on solving real-world business challenges enables clients to make informed, data-driven decisions that foster long-term customer loyalty and business growth
“I particularly loved how this mature business in data-driven consumer analytics and research, is innovating with emerging technologies like generative AI, to develop experimental tools that customise a marketer’s message and make it more relevant for each of South Africa’s national market segments,” adds Candice Goodman, Judge at the South African Loyalty Awards.
This recognition not only highlights the agency’s innovative use of analytics to transform customer experiences but also reflects its unwavering commitment to delivering measurable value for clients. As Eighty20 continues to set new standards in loyalty strategies, the agency remains focused on driving meaningful, long-term customer engagement through data-powered insights.
For the full Winners’ Report of the 2024 South African Loyalty Awards, click here.