The corona pandemic severely hit the global economy, including all industries such as farming, food industry, shipping industry, and the list goes on. Among all of them, the restaurant and travel sectors are poorly impacted. Due to less demand and fear of virus spread, people are confined inside their homes.
Thanks to modern technology solutions that have helped the restaurant industry recover from loss due to pandemics. The restaurant industry has been changing consistently in the last decade. From online Ordering to digital kiosks to social media to curbside pickup and whatnot. Besides, customers are moving towards online Ordering; now, it has become inevitable for restaurants to revamp their existing business strategy.
Moreover, food delivery service apps such as Postmates, GrubHub, Zomato, Swiggy, etc., have transformed people’s eating habits. Digital menus and online ordering websites or apps are no longer luxurious, but customers now want to browse the menu within their smartphones.
On the other hand, restaurants can also expand their services with a doorstep delivery approach and boost sales while spending less.
Online Ordering can Protect your Business
Imagine this picture
Your restaurant’s doors are shut due to a pandemic, but you have to pay certain fixed expenses such as salary to employees, rent, and other maintenance-related charges. Now without foot traffic, how will you survive? No doubt, you can for a month but will it be enough? Because we really don’t have any clue when things get normal. Here online Ordering or takeaway facility helps you earn optimum revenue to meet those expenses.
Who does not love to generate extra income while spending less? We all, right. According to the National Restaurant Association, almost 43% of customers want to order food online as it gives them extensive choices of restaurants as well as dishes. And the obvious reason behind the growing market of food delivery is convenience. Today, customers don’t want extra fries; they prefer “convenience” over anything else.
According to one of the studies, the rise of the online food ordering market revealed that 51% of consumers use third-party delivery apps such as Zomato, GrubHub, Postmates, etc. to purchase meals; therefore, demand for ubereats app clone among restaurant entrepreneur is increasing because it has the potential to meet the rising expectations of customers and allow food delivery business owners to streamline operations.
Delivery or Takeaway Thrives Restaurant Business
In this digital age, people’s daily activities are directly or indirectly influenced by digital mediums; whether people want to order food or buy clothes or pay utility bills, their reliance on apps and digital tools is increasing as it saves time and allows them to get things done in no time. (source)
Thus, having a strong online presence for your restaurant business is inevitable. Now, let’s see what kind of benefits are associated with doorstep delivery services and why it is a must to have.
On a scale of 1 to 10? No, having an online ordering platform for your restaurant business is like 11. Especially since the outbreak spread worldwide. In order to stay connected with customers, restaurant business owners are now switching to online Ordering.
Now, to get online orders, they have two options:
- Either they can use third-party delivery services such as Zomato, GrubHub, Postmates, etc.
- Or else they can opt for in-house ordering systems
With an increase in people’s income, they prefer to order online as it saves time. This could be one reason that has led to the implementation of an online ordering system in the restaurant industry. Along with revenue generation, it also offers several business benefits such as
- Reduce operating costs
- Stay ahead in the competitive curve
- Streamlines order processing
- Establish real connections with customers
- Online presence
- Better ROI
- Automate compliance
Utilization of Advanced Technology will be a Boon
According to Statista, here you can see how implementation of various technologies is improving the dine-in experience.
The life of people gets easier in this techno-driven world. As they can get everything with just a few clicks on the screen. Besides, business owners also benefit from the adoption of technology in their operations as it saves cost, automates tasks, and helps them achieve desired results quickly. Sames applied to the restaurant industry.
Thanks to modern technology solutions that have become supported in the survival of the restaurant industry. People are confined inside their homes; restaurant doors are closed then what brings food to customer’s homes or offices? Its technology.
Advanced food delivery apps and websites have made it easy for customers to enjoy a delicious meal at their doorsteps. In addition to that, contactless, swift, and secure payment options, quick pickups, and faster delivery operations are likely to continue even after the pandemic ends.
To meet customer’s rising demand, more and more restaurant owners are now adopting innovative technology solutions as it keeps businesses afloat and helps them expand their service beyond their imagination.
Let’s see what other areas restaurants can leverage to improve their operations and meet customers’ demands.
- Offering digital menu
- Offering as much as possible digital payment options
- Adoption of smart kitchen operations
- AI-based personalized menu
- Self-ordering system
Will Doorstep Delivery Likely to Continue?
Even before the pandemic hit, the online food delivery market was exploding because it offers convenience to customers and attractive offerings encourage them to place orders online. And now, amid the corona crisis, many restaurants have adopted an online ordering business model to serve their customers and keep their business alive.
There is a constant surge in the food delivery app downloads such as GrubHub, Postmates, Zomato; restaurants also prefer to get listed on these apps as it increases online visibility and makes them able to get more orders. Whereas many restaurants have opted for their own online ordering solution as it allows them to manage orders seamlessly, saves commission fees, and delivers an enhanced experience to customers.
Concluding Remarks
Online delivery and takeaway provide a clear sales channel for restaurants. Customers browse the menu, choose items, pay online, and track it in real-time. It is as simple as it seems. Getting started with online Ordering will give exposure to your business and establish a strong online presence.
Under these circumstances, moving your restaurant business online can be a wise decision you can ever make.
