Why the selection of a domain name is crucial for a company? Are you facing difficulties in choosing a proper domain name?
Answers to these questions and much more information is provided in the below article to make it easier for you to choose the right domain name that can’t just face of your company but also beat brand promotion. Let’s have a look as to why a domain name choice is important.
In the present generation of the internet world, every business has expanded there and established themselves in that world wide web is also of utmost importance. Just like the research goes into choosing a company name, the search for the domain name on the world wide web also needs a lot of thinking and consideration before finalizing.
A domain name is the home address for your company and is the first most identity you create for your company in the world of internet. Finding a premium domain name is a tedious task as the name has great value in creating the brand value of the business that is seen by people all over the world. In the vast world of numerous websites, your company website should be able to stand out along with providing the necessary information and promoting the product and services of the company on the internet.
The website name is the primary mode of communication to the customers as well as search engines too. Hence the importance of choosing the website name that should be easily remembered and pointed out by both customers and search engines equally as well. There are many factors that are to be carefully considered and checked before getting the right domain name for your companies website.
Here are the factors that are to be considered while choosing a domain name:
Make it easy to type and don’t forget to add keywords: The domain name you choose should be pretty simple to type. The name shouldn’t be having any words that are tough to pronounce and prone to grammatical mistakes. In addition to being simple, the domain should also have keywords that any search on the internet makes the user land on your website. This incorporation of keywords improves the visibility of the website a lot.
Brandable Over Generic: The internet world users range from various age groups across many geographical locations who does the research for various information. Often the people on the internet get attracted and tend to open the links that have a catchy and creative title. There is a change in liking from generic to more creative and new names that explain more about the brand of the company. The domain should be like a brand in itself that promotes the products and services.
Keep It Concise: Research reports show that the most searched and used domain names consist of length as short as 12 characters. Having the short length name is easy to remember and also to share with the users. Well, typing is easy is another advantage of having a concise character length. So, the shorter, the better in terms of the domain name. Simple and short domain names are often chosen over lengthy and confusing domain names.
Use an appropriate domain name extension: Most of the websites around the internet world use a .com extension. So it’s often understood by users and searched by the domain names with that extension. Very few websites have extensions such as .net and others. So it’s better for you to claim the .com extension for your website for more visibility and search engine redirection.
Easy to Pronounce: Creative and a different domain name is of course needed for more customer reach out, but keep in mind that the name should be easy to pronounce as well. Company doesn’t wanna lose users because of the domain name is too hard to spell and type. Choosing the name to be simple to pronounce makes it easy for people across all languages to type without any errors.
Think Long-Term: The domain name you choose for your company whether it’s a startup or an already established company has to be in line with the vision one has for the business. The name should be aligned to the expansions in the future for the best customer rate.
Check Availability on Social Media Sites and Trademarks: To avoid any legal issues one has to check for the availability of a domain name on the internet. If its already chosen go for another one, else claim the domain name for your company as soon as possible.
A good and perfect domain name is the first thing, anyone, notices on your website, so make the best impression that lasts forever for the user. Go ahead and select the premium domain names that create the best branding for your company.