Club Med announces new CEO of Europe and Africa

Leaders in all-inclusive holidays, Club Med, has announced the appointment of Anne Browaeys as the new Chief Executive Officer (CEO) of Europe and Africa at Club Med, succeeding Xavier Mufraggi who currently holds the position.

Browaeys will be responsible for Club Med in all European and African markets as well as overseeing the strategy behind COVID-19. She will particularly focus on developing the marketing, digital and commercial activities of the business as well as working with market-leads on a new customer recruitment drive in light of the expansion of Club Med’s Exclusive Collection and the opening of resorts in new territories.

Browaeys has prior experience at Club Med, having originally joined the company in 2015 as the CEO of Global Marketing, Digital & Technologies. In addition to her wealth of knowledge gained from this role, Browaeys also has over 20 years’ experience in e-commerce sector, having formerly held senior roles at Amaury Medias and the FullSIX group, where she was responsible for transforming the companies to become digital-first and utilising this resource to foster future growth.

Speaking on her new role, Anne Browaeys commented, “I am delighted to start a new chapter within the Club Med business, having already got under the skin of the brand for the past five years. While this is a challenging and unprecedented time for the travel sector (among many others), we remain incredibly optimistic about the future and the opportunities available to us. We have an exciting pipeline of new resorts planned across Europe and Africa and we cannot wait to share these with our customers, as well as continuing to build upon the strong reputation we have developed as a brand in recent years.”

Club Med, founded in 1950 by Gérard Blitz and Gilbert Trigano, is the pioneer of the all-inclusive concept, offering nearly 70 premium resorts in stunning locations around the world including North and South America, Caribbean, Asia, Africa, Europe and the Mediterranean. Each Club Med resort features authentic local style and comfortably upscale accommodations, superior sports programming and activities, enriching children’s programs, gourmet dining, and warm and friendly service by its world-renown staff with legendary hospitality skills, an all-encompassing energy and diverse backgrounds.

Club Med operates in more than 30 countries and continues to maintain its authentic Club Med spirit with an international staff of more than 23,000 employees from more than 110 different nationalities. Led by its pioneering spirit, Club Med continues to grow and adapt to each market with more than 14 new resorts opening within the next three years.

Club Med is a subsidiary of Fosun International, which is listed in Hong-Kong. Its financial year will therefore now run from 1 January to 31 December. Report on business is made as part of the financial reports issued by the parent company.

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