Canon SA continues with commitment to diversity and inclusion

Canon SA continues with commitment to diversity and inclusion
Christine Masinga.

Canon South Africa is marking two important milestones with a significant boost to its B-BBEE rating from level 5 to level 3, and the appointment of Christine Masinga as its new Human Resources Director.

Working closely with Nothando GP (Pty) Ltd as its compliance partner, Canon has implemented a multi-pronged strategy including scenario planning, auditing and Gap analysis as well as the setting up of initiatives around skills development and sustainable social projects that invest in South African talent both within and outside of the organisation.

Areas of particular focus in Canon’s transformation efforts include:


  • Investing in skills development and learnership programmes within the organisation
  • Heavily investing in the YES programme, a government initiative to create jobs for South African youth
  • Investing in Enterprise and Supplier Development (ESD) and small black-owned businesses
  • Analysing and aligning procurement processes to support black-owned businesses
  • Enhancing and promoting EE-favourable recruitment practices throughout the organisation

Joining the team in March 2020, Human Resources Director, Christine Masinga has been tasked with ensuring that Canon’s HR department is well-equipped to support these transformation goals, not to mention the challenges of doing so amid a global pandemic.

“Our focus has been and still is to build a bigger, better Canon in South Africa and across the continent as part of our Africa 500 project. Even though we are now juggling the effects of COVID-19 as well, we are looking at this period of transformation as an opportunity to not only alleviate any anxieties, but to further enrich the employee experience into the future”.


Masinga jumped at the chance to join a global brand that is widely relatable, and with a background in auditing, insurance and retail, she brings with her a wealth of human resources knowledge in high-performance environments.


“Like so many millions around the world, I grew up with Canon products in my household, and looking at how fast-moving and dynamic the digital imaging space is at the moment, it was a perfect opportunity to move out of my comfort zone and help Canon establish an industry-leading presence in Africa as it already has globally.”

As a global player operating in South Africa, responsible corporate citizenship is at the forefront of the Canon agenda – driven by the knowledge that change can only promote positive growth for all.


About Canon South Africa

Canon South Africa (Pty) Ltd, a wholly owned subsidiary of Canon Europe, came into being on January 4, 2000. Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.