bp Southern Africa (bpSA) has won two category awards and a high commendation at the inaugural African Loyalty Awards 2025/26 for its proprietary loyalty programme, BP Rewards.
Launched in 2024, BP Rewards was named Best Loyalty Programme in Africa in the Fuel category. Within its first year, the programme delivered a seven percentage-point market share gain and returned more than $7 million in cashback rewards to customers.
Sponsored by global loyalty consultancy Truth and the African Loyalty Association, the African Loyalty Awards celebrate excellence in customer engagement across the continent and are judged by a wide-ranging panel of loyalty and customer relationship management professionals drawn from multiple industries.
According to the judges, “bpSA’s new rewards programme clearly demonstrates tangible value for customers, showing how effectively the programme converts everyday savings into meaningful loyalty”.
bpSA also received Best Partnership of the Year in Africa for its longstanding collaboration with Pick n Pay Smart Shopper — the first dual fuel-and-grocer rewards programme of its kind when it was launched in 2018. With the introduction of the “Swipe Swipe” mechanic in 2024, where BP Rewards and Smart Shopper cards are used together, customers can earn more rewards — a move that has strengthened customer value while delivering commercial returns for both partners.
In addition, BP Rewards was highly commended in the category of Best Long-Term Loyalty Programme of the Year: Southern Africa. Judges also lauded ‘Swipe Swipe’ as an initiative “which transformed a potential customer friction point into an engaging and differentiating feature.”
Pride Mnene Hlungwani, Marketing Manager at bpSA, said the recognition reflects the momentum behind bpSA’s customer proposition “These awards are a tribute to the success of the BP Rewards programme and bpSA’s longstanding partnership with Pick ‘n Pay Smart Shopper. Our teams, together with our growing pool of loyalty partners, continue to push boundaries in customer loyalty and innovation, helping bpSA to stand out in a highly competitive and evolving marketplace.”
