Award-winning SA tech platform SweepSouth celebrates a decade of success

SweepSouth, South Africa’s foremost home services platform, is celebrating its 10th anniversary this month.

Established in 2014 by Aisha Pandor and Alen Ribic, SweepSouth has evolved from a pioneering start-up to a known household name –  transforming how South Africans engage with and organise domestic services.

The founding of SweepSouth stemmed from a vision to develop a platform that simplifies the process for households to connect with domestic workers, while ensuring fair and flexible employment opportunities and improved wages for these workers. Over the ten years this vision has not only come to fruition but has surpassed expectations, to the benefit of both countless households and domestic workers nationwide.

Since inception, SweepSouth has garnered attention for its user interface and top-notch service providers. Some noteworthy milestones in SweepSouth’s journey include:

2014: Aisha Pandor (CEO) and Alen Ribic (CTO) launch SweepSouth

2015: Services expand beyond Johannesburg to include Cape Town, Durban and Pretoria

2019: Launch of the SweepSouth Connect platform offering an expanded array of services such, as gardening, plumbing and electrical work

2015:SweepSouth surpasses 2000 monthly bookings

2016: SweepSouth launches its state-of-the-art mobile app

2017: Over R18.9 million paid out to SweepStars nationwide

2017: SweepSouth reached 100 000 bookings since the launch of the product

2018: SweepSouth launches its first annual report on Domestic Worker Pay and Work Conditions in South Africa highlighting the conditions, challenges, and progress within the domestic services industry in the country

2018: SweepSouth wins the Southern African Venture Capital and Private Equity Association (SAVCA) Best Small Business Award

2018:10 000 SweepStars vetted and onboarded since launch

2019: SweepSouth launches in Kenya and the  SweepSouth Connect app launches

2020:1 million bookings reached on the platform

2020: SweepSouth launches the Covid-19 Relief Fund and raises over R12 million

2020:SweepSouth launches its Outdoor Services across South Africa

2021: SweepSouth wins the   2021 Fast Company Most Innovative Business Award

2021:SweepFam Ambassador Programme launches ( a community of influencers that receive monthly SweepSouth Vouchers for posting about SweepSouth online) and the SweepSouth Foundation (an initiative to raise funds to better the lives of domestic workers) is established

2022: SweepSouth successfully closes another significant funding round, attracting investments from both local and international investors

2023: 2 million bookings reached on the platform

2024: New CEO takes over the reigns of SweepSouth

In a leadership shift in 2024, Lourandi Kriel took over the reins as CEO from Aisha Pandor.Bringing relevant experience and a unique perspective to the business, Kriel is set to take the platform to new heights while building on its stellar reputation and remaining committed to its core values.

“SweepSouth is such a unique business, a real South African pioneer and a great tech startup success story. I’m proud and privileged to take over this position from Aisha, and excited to grow the business and the platform even further, while staying true to the integrity of SweepSouth, which is first and foremost a platform to connect domestic workers with flexible, fair-paying job opportunities,” Kriel says.

SweepSouth’s annual report on Domestic Worker Pay and Work Conditions in South Africa has become the benchmark for insights on the plight of domestic workers and has paved the way for robust discussions and debates around the rights of domestic workers across the country. It’s a narrative that SweepSouth will continue to drive as it advocates for fair working conditions for this group.

As SweepSouth moves into the next decade, its focus remains steady on using technology to connect domestic workers with dignified employment at a fair wage, as well as remaining the leading voice around issues and challenges faced by domestic workers in South Africa.