In the run-up to Africa Day, May 25, Cape Town-based agency, Perfect Solutions, asks what Africa means to everyday Africans by rewarding them for their answers.
Perfect Solutions, which is a global network of agencies that offers services such as marketing solutions, brand advertising, customer relationship management (CRM), media planning, buying services, talent management, events, and activations around Africa, has launched a campaign to highlight everything amazing about the continent from Africa.
The award-winning agency, Perfect Solutions, was started 17 years ago by then-19-year-old Darren Barnes and is operational in 32 countries with the bulk of its services being focused in Africa.
They have worked and still work on numerous campaigns around the continent with leading Global brands and businesses.
The Perfect Solutions team has been able to use the “African-in-market experience” in their work and is eager to continue showcasing “Our Africa”.
“Africa Day is important to all of us to appreciate the achievements of our people of Africa, and to celebrate African unity; It is an opportunity to highlight the cultural and economic potential of our continent and mark the progress made by the African nations to date,” says Barnes.
UNESCO and the pre-launch of the African Union’s theme for 2024 is: “Educate an African fit for the 21st Century: Building resilient education systems for increased access to inclusive, lifelong, quality, and relevant learning in Africa.”
The African continent, spanning 54 countries, has 40 percent of the world’s gold and up to 90 percent of its chromium and platinum. It is also home to the largest reserves of cobalt, diamonds, platinum, and uranium in the world. Africa holds 65 percent of the world’s arable land and 10 percent of the planet’s internal renewable freshwater source – making it the “perfect playground” for African businesses to thrive in.
Barnes says: “Celebrating the African continent and how beautiful its landscape is, is important to us at Perfect Solutions. From the Cape of Good Hope in South Africa up to Egypt and the river Nile, Africa is an immense continent full of vibrant cultures, landmarks, and structures and it’s the great backdrop for all African entrepreneurs to conduct business in and grow their reach and customer base too.”
With subsidiaries around Africa, and its head office in Cape Town, South Africa, Perfect Solutions proudly leverages African diversity, and with over 16 years of experience in these markets they continue to showcase “Our Africa.”
“Whether it is the vibrant cultures, the breathtaking landscapes, or the spirit of resilience that captivates you or maybe the food and humour that gets you going, every African knows why the continent has their heart,” shares Barnes.
For this reason, Africans are encouraged to share their favourite thing about Africa and stand the chance to win weekly prizes of cash, and vouchers along with a number of products too. This will culminate in a final grand prize of an iPhone being awarded to one lucky winner.
Entrants are encouraged to follow Perfect Solutions’ social media channels to keep up with the spot prizes and tasks including tagging friends or sharing their views.
The campaign will run until May 31 with various exciting elements highlighted along the way.
“The objective of this campaign is to capture the diverse perspectives spanning 32 countries and Africa as a whole. By showcasing the continent’s spirit, culture, and potential.”
Perfect Solutions is no stranger to the wonders of Africa having made major inroads into the African market over the last few years with subsidiaries across Africa supporting SMME’s and the much needed youth
You can also check out their website https://www.perfectsolutions.co.za/home or via their Instagram page for more details: https://www.instagram.com/perfectsol/
