Accenture Song, the world’s largest tech-powered creative group, was recognised at this year’s Loeries across several categories, showcasing the talent and creative versatility of the South African team.
The final tally included one Gold, one Silver, five Bronze, and two Craft Certificates awarded for work spanning the Financial Services, Tourism, Retail and FMCG sectors. The wins came across multiple categories, including Film (Music, TV & Cinema Film and Film Crafts), Digital use of Metaverse AR, VR, OOH, Events and Media Innovation, highlighting the agency’s creative depth.
Leading the recognition was the latest campaign for Allan Gray – Everything Comes Around. Speaking from the sidelines of the awards ceremony, Graeme Jenner, Accenture Song’s Executive Creative Director, said: “For over 20 years, Allan Gray has consistently been telling stories about the value of time and long-term investing. It’s always challenging to live up to the work that’s come before, to find new and interesting ways to tell that story, so it’s very rewarding when the Loeries jury deem our latest work worthy of a Gold, Silver and Craft Certificate.”
While Made in the Cape Market, a campaign for Wesgro, the agency responsible for trade, tourism, and investment in the Western Cape – won four awards, including three Bronze Loeries and a Craft Certificate. The work showcased creative storytelling in retail through a combination of physical design and AR animations.
Danni Pinch, Executive Creative Director for Accenture Song, Africa said: “Wesgro has continually pushed the boundaries of creative marketing, and this project was no exception. Made in the Cape Market blended physical and augmented reality design to allow us to bring an innovative storytelling layer into the retail experience.”
In its 45th year, the Loeries are Africa and the Middle East’s premier awards that recognise, reward, inspire and foster creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across the region.
The wins include:
- Gold: Allan Gray for Film Crafts: Music
- Silver: Allan Gray for Film – TV & Cinema Commercials above 90s
- Bronze: Wesgro for Digital – Use of Metaverse, AR and VR
- Bronze: Wesgro for Out of Home: Ambient
- Bronze: Wesgro for Live Events
- Bronze: Game for Media Innovation, Single Medium
- Bronze: Marmite for Out of Home: Outdoor Media
- Craft Certificate: Wesgro for Live Crafts
- Craft Certificate: Allan Gray for Film Crafts Production Design
Moagi Bodibe, Managing Director and Marketing practice lead for Accenture Song, Africa said: “These achievements reflect our commitment to pushing the boundaries of innovation in advertising and marketing. At Accenture Song, we believe that blending technology and creativity is the key to creating impactful experiences for our clients and their audiences. This recognition inspires us to continue striving for excellence in everything we do.”
ENDS
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
