Are you planning to invest in a new logo design?
We recommend you to look at Amazon’s logo timeline that can help you having an ideal logo for your business. And understand the motivations behind using colors, fonts and the base idea of the smiley icon in Amazon’s logo.
Amazon, a dream of many new business owners and a proof of Jeff Bezos visionary thoughts not just teaches business lessons but has more to offer. Don’t worry, you don’t have to go through old archives as we’ve underlined some key lessons to add clarity about branding and business identity via a logo design.
Come, let us share with you some key lessons from Amazon’s logo design, below!
Amazon’s Logo Overview
Before talking all about branding and logo design rules, let us tell you a bit about Amazon’s logo redesigns.
Amazon didn’t start as Amazon but used another name (Cadabra) in its very early days. It used a regular font to display this name but soon, the company got its new name, Amazon, which we know as of today.
Amazon redesigned its logo for 11 times in total until it found the ideal logo that we all admire today. This pattern is a true motivation for those businessmen who feel nervous for taking tough calls. Contrary to many business owners, Bezos handled all the meetings with Turner Duckworth which saved him both time and money. So, here’s another tip for startups and business owners to get involved with the logo design company as they’re at the initial stage of their logo design (or redesign).
Key Branding Lessons
Great! Now let us share Amazon’s logo design’s key elements and the useful lessons that you can try in your new logo when discussing things with a logo design company.
- If your intentions are to display industry dominance and uniqueness via your business logo, you may want to use color black just like Amazon did but in a creative (and calculated way). The color black, in presence of golden fonts (in the foreground) gives Amazon’s logo a stability and attracts the eyeballs with such sophistication that helps the organization in achieving its branding objectives.
- The amazon’s logo appears more like a face than a mere typography representation of its operations. But this face has a smile in orange color that basically hints at its ability to deliver anything, anywhere, at any time. Have you noticed how the smile begins at the letter A and ends at the letter Z? You’ve to do something similar to make your logo design relevant and useful for your business, too.
- In 2002, Amazon added its slogan “and you’re done” beneath the “.com” which hints at its being flexible. You, too, need to work with your logo design agency to make yours flexible enough to be used for different purposes.
- One of the essential logo design components are its fonts and text placement. Amazon used Officina Sans Bold font to keep its logo extremely easy to read by even a 4-grader. You, too, need to keep your logo easy to read and understandable.
- As we mentioned about fonts, Amazon chose its font very wisely to give its logo a fresh feel with the element of trust. You need to try different fonts to make your logo flawless, trustworthy, and relatable with your customers, too.
- Amazon offers a wide range of products (and services, now) which it clearly markets via its logo with all positive emotions. One of the key elements of a great logo design (that you can learn form Amazon) is the ability to broadcast a positive feeling about your brand.
- As mentioned above, Amazon had to update its logo for more than 10 times until it finally found the right smiling logo. Keep your logo up-to-date with the changing taste of your customers.
- Once you invest in a perfect logo, you don’t need to spend more on your marketing ideas as the logo serves your business in different capacities. Amazon did the same by replacing normal packaging boxes into smile boxes (by putting its logo on delivery packages) that resonated well with its customers.
Comment below and share your observations about Amazon’s logo and it’s branding.
