10 Types of Logos and How to Use for Your Business

A logo is the face and image of your brand. It basically reflects the identity of your brand. There are different types of logos present that you can utilize for your branding. You only need to amalgamate an image with typography to construct an effective logo.

As a viewer, every brandmark you see will evoke different looks, emotions, and feel. 

The first impression is everything pertaining to your brand, and most people view a brand logo at first glance. This is why it is crucial that you ensure that you do not spoil that chance. This has been stressed upon by the late Karl Lagerfeld, who stated that:

“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs.”

In order to pique the interest of your potential customers who witness your brand, we will pick out the top ten logos for you that will have a memorable effect on your consumers.

  • Slime Logos

Slime logos have been adopted as exclusive brand marks. These kinds of logos are displayed as cartoonish in content. It basically means that instead of using conventional symbols, it mixes slimy related elements.

Nickelodeon’s logo is a successful example of a slime logo.

It should be noted that this type of logo mostly caters to children and other younger demographics. It would be best if you pursued this type in order to capture the interests of kids.

  • Fonts Inside A Shape

It serves as a creative logo where you can depict a name that is displayed in a variety of shapes such as square, triangles, rectangles, etc. Some of the more prominent examples of fonts inside a shape include Ford, MasterCard, and Samsung. You need to ensure that the shape you use has an attention-grabbing effect on your consumers and that the names are equally as visible.

  • Emblem Logos

These logos have been used for decades. What makes them still popular is the fact that their demand has not been obsolete. Emblem logos either use an icon or symbol incorporated with badges, crests, and seals. If your brand is associated with government agencies, schools, and other organizations, the emblem logo is the preferable choice for you.

Some companies have used the traditional design from emblem logos to reflect the essence of their brand. However, other companies have utilized these logos to give off a more modern look.

The iconic logos of Harley-Davidson, with its crest, and Starbucks, with its mermaid, serve as the perfect examples of emblem logos that are iconic.

  • Lettermarks Or Monogram Logos

These are the types of logos that depict the name of the brand. CNN, HBO, and HP serve as prime examples of lettermark or monogram logos. It basically reflects the company’s name, which makes it simpler. The only highlight is that their names are in initial forms as opposed to longer forms. All it requires in this brand is to use about two or three words. Nothing more than that. Another factor is that the brand letter mark needs to be memorable and identifiable

  • Letterforms

These types of logos are simplistic. They operate as the minimal version of monogram logos. To make them more noticeable, you need to ensure that your brandmark has the bold and the beautiful factors within them. Unlike monograms, you only need to use one letter in this logo. An unlimited graphic design service can get things right for you if the prospects of creating one are too challenging.

  • Combination Marks

It is not necessary for you to focus on only one type of logo. You can construct one for yourself by mixing different types of logos. 

Merge your letter logos with a symbol and create something totally out of the box. You can also blend it with texts or a picture of your choice. Take the examples of Doritos, Dove, and Burger King. They combined both Lettermarks and symbols together to form an effective logo.

  • Mascot Logos

Mascot Logos are specifically used to create a vibrant atmosphere for your brand. Unlike symbolic logos, mascot logos utilize illustrations and morphed characters. They can be fun, entertaining, and cartoonish. If you wish to opt for a logo that evokes such happiness and optimism, the mascot logo is the perfect choice for you. You need to understand that when you use a mascot, it serves as an ambassador for your brand. So, you need to create one that has a relatable touch with your consumers.

  • Abstract Logos

While these logos do have pictures, they tend to avoid literal representation. In these logos, the abstract is used in geometric forms to encapsulate your brand. Some of the more known examples of these types include the Nike Swoosh or Adidas Flower. Abstract logos embody your business as a singular pictorial representation.

  • Logo Symbols

Logo symbols are the most commonly used logos and the most popular. It is either an icon or a graphic-based logo. It is a relatively simple logo which can be found on Apple, Twitter, and many others. They need a single pictorial image that can easily be recognizable. This logo will exist permanently, so it is imperative that you think of one diligently.

  •  Logotypes or Wordmarks

A lettermark logo is the same as a wordmark logo. However, a wordmark has an edge over the other. This logo focuses on the entire brand name. Many titanic brands have opted for this logo style, which includes Pepsi, Google, Disney, etc. This logo is the most effective when it has a unique and appealing name. So, you need to examine which is the best suited for you.

Choosing the types of logos and then working on what you want your brand to look visually can be a daunting task. It consumes a vast amount of time, which is why it is best to fast track this process to a credible unlimited graphic design service. They have the experience and the idea as to what is the appropriate logo for your brand. Many logos have sought their assistance, and you don’t have to be the exception.


Author Bio:

Irtiza Nadeem Digital Content Producer for Designster. He develops and implements content strategies for Designster, along with aligning business goals with content marketing activities. He actively contributes articles related to digital and content marketing.

Disclaimer: The views of authors published on South Africa Today are their own and do not necessarily represent the views of South Africa Today. By viewing, visiting, using, or interacting with SouthAfricaToday.net, you are agreeing to all the provisions of the Terms of Use Policy and the Privacy Policy.