A key figure behind Kaya 959’s evolution into one of South Africa’s most distinctive radio and cultural brands is returning to the station’s wider commercial ecosystem.
Kaya 959 and United Stations have announced the appointment of respected media executive, radio strategist, and cultural entrepreneur Greg Maloka as Executive Commercial Partner.
Maloka will be contracted through his company, Griza Enterprise, to United Stations, the specialist media sales house representing a portfolio of radio, audio, and digital brands, including Kaya 959.
The move marks a significant homecoming for Maloka, who previously served as Managing Director of Kaya 959, won the station three prestigious Commercial Radio Station of the Year awards, and helped establish Kaya 959 as one of South Africa’s most distinctive and commercially successful radio brands.
His return comes at a moment of renewed momentum for Kaya 959. It follows the recent announcement that broadcasting heavyweight Thato Sikwane, better known as DJ Fresh, will join Kaya 959 as host of the station’s flagship weekday breakfast show from 1 July 2026.
Together, the appointments point to a new phase for Kaya 959: bigger talent, stronger cultural relevance, deeper commercial ambition and a renewed focus on serving South Africa’s most influential, culturally engaged and economically active audiences.
As Executive Commercial Partner, through Griza Enterprise, Maloka will work across the United Stations portfolio, helping to strengthen commercial partnerships, unlock new revenue opportunities and build integrated solutions for advertisers across radio, digital, activations, and audio platforms.
Dave Tiltmann, Acting Managing Executive at Kaya 959, says Maloka’s return brings both institutional memory and fresh commercial energy.
“Greg’s relationship with Kaya is not casual. He understands the station, the audience and the role Kaya plays in Gauteng’s cultural and commercial life.
“This is a powerful homecoming, but it is also a very forward-looking appointment. Kaya 959 is moving with intent. With DJ Fresh joining our breakfast platform and Greg now adding his commercial experience through United Stations, we are building around talent, audience influence, and advertiser value.
“Greg knows how to connect brand, culture, and business. That is exactly the kind of thinking Kaya 959 needs as we enter this next chapter.”
For Maloka, the appointment is both personal and strategic.
“Kaya has always had a special place in my life and career,” says Maloka.
“As the media landscape evolves, radio remains one of the most powerful cultural forces in South Africa. My focus is simple: to help our partners build meaningful connections with audiences while contributing to a stronger cultural economy. When culture grows, businesses grow, communities grow, and the country grows.”
United Stations Managing Director Rivak Bunce says Maloka’s appointment adds significant senior commercial capability to the business.
“Greg brings a rare combination of radio experience, market credibility and cultural instinct,” says Bunce.
“He has operated at the highest levels of the industry and understands both the boardroom and the audience. His role will be to help us build stronger partnerships across our brands and bring advertisers closer to the communities and conversations that matter.”
Maloka’s appointment further reinforces Kaya 959’s renewed focus on content, commercial partnerships, and cultural relevance.
With DJ Fresh preparing to wake up South Africa and Greg Maloka returning to help drive commercial growth, Kaya 959 is turning up the volume on a new era of cultural influence and innovation.
