Cape Town continues to attract visitors year-round. From peak summer months to off-season escapes, the city offers consistent appeal. This makes short term rentals an attractive option for property owners. Yet while the opportunity is clear, the demands of running a successful Airbnb are often underestimated.
What makes a rental property appealing?
Frans Jordaan-Viljoen of CTHA Property Management explains, “Properties best suited for short term rentals are those in popular tourist areas offering additional amenities such as pool & gym, and being within walking distance to shops, restaurants and public transport. Furthermore good quality photos of an uncluttered space without personal effects, and decorated in neutral earthy colours attract the most interest.”
Presentation matters. A property’s location and interior style can be the difference between a steady stream of bookings and limited demand.
Why short term rentals perform better
For many owners, the key question is returns. Frans notes, “Short term rentals provide a much higher ROI to property owners than long term rentals historically. This is attributed to higher daily rates for short term rentals, caused by the industry demand for this type of accommodation offering more flexibility and personal space in general than for example hotels and guest houses.”
Cape Town’s status as a global tourist destination makes this even more significant. Demand often allows owners to earn in a week what might take a month with a long term lease.
How Airbnb managers add value
Running a short term rental requires ongoing management, from setting rates to handling guest requests. Frans highlights the role of professional support: “The single most beneficial aspect of a management company for Airbnb rentals is the ‘know how’ and experience they bring to the table. A full understanding of the day to day duties associated with an Airbnb listing, from rates and calendar management across multiple platforms to guest communication and associated services such as guest check-ins etc. A comprehensive hassle free solution offered to the property owner.”
This experience allows owners to capture the market opportunity while avoiding the day-to-day challenges.
A smarter way to let
With Cape Town’s strong tourism market, the choice for property owners is no longer whether short term rentals are viable, but how best to manage them. Professional Airbnb management gives owners a practical way to enjoy higher returns, while offering guests a polished and reliable experience.
