Johannesburg – September 29 2025 Cadbury South Africa, part of Mondelēz International, is bringing even more joy to the nation with the launch of its newest innovation: the Cadbury Dairy Milk 12g bar. Smooth, creamy, and wrapped in the brand’s iconic purple packaging, this perfectly portioned slab delivers the full Dairy Milk taste experience and is now in a size designed to make indulgence an everyday possibility.
At just R5, the 12g bar makes Cadbury Dairy Milk more accessible to more South Africans, making it the affordable format in the Cadbury portfolio. With 8 in 10 South Africans saying they seek out little treats to brighten their day, this bar responds directly to consumer needs for accessible joy in challenging times.
“South Africans are navigating tough times,” says Nomawethu Ngadlela, Chocolate Portfolio Category Lead for Sub-Saharan Africa. The Cadbury Dairy Milk 12g Bar isperfectly portioned to satisfy a craving without guilt and affordable enough to put everyday joy back within reach. Because it’s available everywhere from major wholesalers to local spaza shops, it’s a treat that truly fits into your lifestyle, your budget, and even your pocket.”
As Cadbury South Africa continues to innovate, the company looks forward to creating even more ways for South Africans to share, celebrate, and enjoy life’s everyday moments of happiness, whether big or small.
Availability
The Cadbury Dairy Milk 12g bar is available nationwide from September 2025 at an RSP of R5across:
· Major national Wholesalers
· Local spaza shops
Product at a Glance
· Product: Cadbury Dairy Milk 12g Bar
· Size: 12 grams
· RSP: R5 (Recommended Selling Price)
· Availability: National
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif
Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Dow Jones Best-in-
Class North America and World Indices, formerly Dow Jones Sustainability Indices. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ
Mondelez International Internal
