Publicis Media has announced three senior appointments that reinforce its commitment to delivering market-leading strategy and investment capabilities.
Brian Muguto joins as Head of Strategy, bringing more than a decade of experience in driving integrated communications and business growth. Most recently, he led PHD as Managing Director, where he guided the agency through a period of strategic transformation and innovation. Prior to this, as Chief Strategy & Product Innovation Officer at Essence Mediacom, he spearheaded the unification of data, technology, analytics, and creative futures, enabling clients to leverage new opportunities for growth. In 2024, Brian’s leadership was recognised with his appointment to the IAB Bookmark Awards jury, underscoring his role in shaping the future of the media industry.
Ashish Williams, SVP Media at Publicis Groupe Africa, said: “Brian brings a rare blend of strategic foresight and practical execution. His ability to connect data, technology, and creativity into actionable strategies will be invaluable as we help our clients navigate an increasingly complex media landscape. I’m excited to see the impact his leadership will bring to our strategy function.”
Kevin Ndinguri takes on the role of Chief Investment Officer, with over 15 years of experience in media, marketing, and business leadership. He previously served as Chief Client Officer of IPG Mediabrands, where he led high-performing teams and delivered strong results for clients across diverse industries. Kevin has been recognised by Agency Scope as one of the “Top 10 Most Admired Media Agency Professionals,” a testament to his influence and track record. His recent focus has been on navigating the changing investment landscape, particularly in light of shifts in global data and privacy regulations, ensuring clients are well positioned for sustainable growth.
Koo Govender, CEO of Publicis Groupe Africa, added: “Kevin’s appointment reflects our commitment to strengthening investment excellence across the Groupe. His proven track record, deep market knowledge, and leadership in navigating change will be instrumental in ensuring our clients get the very best value and outcomes. Kevin is a strong addition to our leadership team, and I look forward to the difference he will make.”
Finally, Kershnee Pillay has been promoted to the role of Managing Director of Starcom. She has an impressive reputation in the advertising and media branches of the industry and is particularly adept at weaving brand narratives and showcasing creativity across the full ‘through-the-line’ communications spectrum – most recently within the Middle Eastern and African regions. She has a strong appreciation of the opportunities that data and technology present in transforming brand marketing and similarly appreciates the strategy and innovation that underpin the transformation. With this background, she understands the myriad of goals and challenges premium brands encounter – having had extensive experience on both the agency and client sides of the business. Kershnee is a graduate of the 2019 Stanford Leadership Program for Strategic Entrepreneurs in Africa and is particularly adept at media intelligence coupled with data optimisation that drives exceptional client value.
With these appointments, Publicis Media strengthens its leadership bench with top industry talent, reinforcing its position as a leader in shaping the future of media in Africa.
