Nairobi, 27th August 2025 – United States International University–Africa (USIU-Africa) has been crowned the winner of the 2025 University PR Challenge, surpassing top competitors and showcasing exceptional innovation, strategy, and communication expertise.
The national competition, which brought together leading institutions, tested the next generation of public relations professionals on their ability to craft compelling campaigns, manage crises, and navigate complex communication challenges in an increasingly digital world.
This year’s contest was intensely competitive, with Strathmore University finishing second, Mount Kenya University (MKU) securing third, and Riara University placing fourth.
USIU’s winning presentation impressed both peers and judges alike, with its originality, clarity, and practical relevance. The team exhibited exemplary teamwork, creativity, and a deep understanding of the strategic importance of public relations in today’s fast-paced, media-driven environment.
The esteemed panel of judges, consisting of seasoned professionals from both academia and industry, commended the participating teams for their dedication and professionalism.
Judge Alex Owiti, a renowned communications consultant, lauded the high standards of the competition:
“Each team delivered outstanding presentations. The depth of research, creativity, and passion displayed indicates a bright future for the PR industry in Kenya. USIU’s campaign stood out for its innovation and flawless execution.”
Judge Lorraine Onduru, an experienced corporate affairs expert, echoed these sentiments, noting:
“This competition highlights the immense talent within our universities. The students demonstrated strategic thinking, agility, and the ability to create impactful communication solutions. All teams deserve commendation.”
Judge Dr. Caroline Kiarie, a respected academic and PR scholar, also praised the effort and preparation of all participants:
“What we saw was a true reflection of the dedi
cation and preparation invested by the students and their mentors. The level of thought, creativity, and attention to detail was remarkable. All teams put in great effort and should be proud of their work.”
Mary Njoki, Founder and CEO of Glass House PR Limited, highlighted that the University PR Challenge serves as more than just a competition – it is a professional training ground bridging the gap between classroom theory and industry practice.
“Students are exposed to real-world communication challenges, from managing crises to engaging diverse stakeholders. They also build vital networks with industry leaders and potential employers,” she said.
USIU’s victory reinforces its position as a leader in communication education, solidifying its reputation for producing graduates who are globally competitive. On behalf of the winning team, Azza Mohammed, a team member, shared her excitement:
“This win means so much to us. It validates the skills and training we receive at USIU, which truly prepare us to excel in the competitive communications industry. We dedicate this victory to our mentors and fellow students who supported us every step of the way.”
The victory not only recognizes USIU’s students for their hard work and creativity but also serves as an inspiration for aspiring PR professionals to strive for excellence, innovation, and ethical leadership in their careers.
