As miHoYo’s latest hit following Genshin Impact and Honkai: Star Rail, Zenless Zone Zero has already set an astonishing record of 40 million pre-registrations before its official release. It’s a true rising star in the anime gaming world, often described as being “born with a silver spoon.” Although its current popularity hasn’t yet reached the heights of Genshin Impact or Star Rail, the game continues to receive consistent updates and improvements, while its merchandise line is steadily expanding, carving out a unique path for IP commercialization.
1. Zenless Zone Zero Game Setting
Zenless Zone Zero is set in a near-future world reshaped by the catastrophic emergence of “Hollows”—black hole-like disasters that devour entire cities. However, these same Hollows have also given rise to a valuable new resource known as “Ether.” New Eridu, humanity’s last remaining stronghold, has risen by mastering Hollow co-existence technologies, turning the city into a hotspot of conflict between adventurers, Hollow raiders, and defense forces.
In this world, the role of “Proxies” is to act as guides, leading others through Hollow explorations. Meanwhile, “Bangboos”—sentient AI companions—are both trusted partners and essential tools for surviving the dangers within.
The Bangboo system is one of the most iconic features of Zenless Zone Zero. Originally created to assist civilians during evacuations, these round, intelligent mechanical creatures have evolved into full-fledged support partners. In the game, Bangboos are not only combat allies, but also serve as shopkeepers, mascots, and more. With their irresistibly cute appearance and quirky “enn enn” language system, they’ve quickly captured the hearts of players. The clever fusion of utility and adorable aesthetics makes Bangboos an endless source of inspiration for merchandise development.
Within the game’s lore, factional conflict and character bonds drive the narrative. Organizations like the Cunning Hares and Victoria Housekeeping Co.—both Hollow raider groups—constantly clash with the official Hollow Investigation Association, adding layers of strategy and dramatic tension. Meanwhile, the “Ether Corruption” mechanic challenges players to balance resource extraction with character survival, deepening gameplay and immersion.
2. Zenless Zone Zero’s Aesthetic: A Fusion of Japanese Street Culture and Cyberpunk
Zenless Zone Zero centers around its main hub area, Sixth Street, a vibrant district that fuses neon signs, retro video rental shops, and arcade halls to create a highly distinctive Japanese urban street vibe. This unique visual identity blends nostalgic charm with futuristic flair, making it instantly recognizable.
When it comes to character design, the game boldly steps beyond the boundaries of traditional anime aesthetics. From humans and furries to mechanical beings, the diverse cast reflects a wide range of imaginative styles. Character outfits are equally eclectic—ranging from streetwear-inspired fashion to retro military uniforms—further enhancing the game’s visual appeal and cultural depth.
In terms of gameplay, Zenless Zone Zero introduces a dynamic blend of fast-paced action combat and roguelike mechanics. The combat system emphasizes fluid combos and precise timing, with a unique “Daze Gauge” that rewards strategic offensive plays. Exploration follows a 3D grid-based movement system, where each run features procedurally generated maps and event combinations to keep things fresh.
Beyond combat, the game also offers a rich slice-of-life experience. Players can freely explore the city hub, interact with NPCs, and enjoy a variety of mini-games that bring urban life to the forefront.
3. Top Picks: The Most Popular Zenless Zone Zero Merch
Since the game’s launch, as its captivating storyline continues to unfold, a wide array of zzz merch has been sprouting up like mushrooms after rain. Now, let’s take a look at some of the most eye-catching collectibles!
Character Figures: Exquisite Replicas
Among all the merchandise, character figures are by far the most beloved collectibles. One standout is the “Shark Girl” Ellen’s school uniform figure—an absolute phenomenon in the community. This 1/8 scale figure flawlessly captures Ellen’s charm in her “Monday to Friday” outfit, perfectly blending her youthful innocence with a cool, confident vibe. Even though Ellen’s in-game strength was surpassed by the newly released character Miyabi in Version 1.4, this figure continues to win over fans with its exceptional attention to detail and faithful character design.
Cunning Hares Figure Collection
In June 2025, the official release of the full Cunning Hares figure set brought Anby, Nicole, Billy, and Nekomiya to life in stunning detail. Each figure showcases the character’s signature traits with exceptional craftsmanship that brings every nuance into vivid focus.
From Anby’s cool-headed sharpness, Nicole’s playful cuteness, and Billy’s stylish flair, to Nekomiya’s enchanting elegance, the figures perfectly capture their distinct personalities. These collectibles allow players to bring their favorite team from the Hollows into the real world—and experience their charm up close.
Victoria Housekeeping Figure Collection
The official announcement has confirmed the Victoria Housekeeping series figures, with Corin and Lycaon figures now available. The Corin Wickes figure perfectly captures the character’s lively and shy charm through delicate sculpting. The multi-layer painting technique vividly brings out the folds of her clothing and the texture of her hair, making every detail come to life. The Lycaon figure emphasizes his sharp, handsome features and iconic fierce hairstyle, portraying his heroic battle stance from the game.
Chibi Figure
The Nendoroid figures jointly released by Zenless Zone Zero and Good Smile Company (GSC) offer a delightful option for fans of chibi-style collectibles. Among them, the 100mm articulated figures of sibling duo Wise and Belle come with multiple interchangeable faceplates and a variety of themed accessories, vividly recreating their daily interactions as they run the “Random Play” video rental shop. The recently released Lycaon Nendoroid is equally impressive, featuring exclusive accessories such as a gentleman’s hat and a fine dining set, perfectly capturing his refined and composed gentlemanly charm.
Adorable Plushies:
Zenless Zone Zero offers a unique range of plush merchandise, with the Bangboo plush series being a standout favorite. It includes classic designs like Luckyboo, Safety, and Eous, along with special versions that appear in the storyline such as Miyaboo, Soukaboo, and Asababoo. These plushies creatively “catify” members of the Section 6 and other factions, combining whimsical design with an irresistibly cute, storybook feel.
Beyond Bangboo merch, fan-made plush creations also bring their own charm. From Ellen’s shark-tail plush to chibi-style Nicole plushies and a variety of sitting character plush dolls, these handmade versions may not match the official ones in accuracy but win fans over with their affordable pricing and adorable looks.
3C Products
The Fast Charger series from Zenless Zone Zero has become a fan favorite, with items in this lineup fetching premium prices on secondhand platforms. The collection includes practical tech accessories like power banks, fast-charging adapters, spring-coiled fast-charge cables, and illuminated power strips — all featuring clever integrations of Bangboo elements and a strong sense of design.
Among them, the power bank stands out as the most popular item. Not only is it adorably designed, but it also features Bangboo animations while charging, adding an extra layer of fun to its functionality.
Zenless Zone Zero Mindscape Cinema Merchandise Series
The Zenless Zone Zero Mindscape Cinema series presents unique collectibles including reactive badges, acrylic keychains, and premium card sets. These items feature special optical coatings that reveal character mindscape images when exposed to light.
Here’s a brief explanation of Mindscape Cinema: In the game, “Mindscape Cinema” represents each character’s constellation system – a core progression element where these cinematic visions not only provide stunning visual effects but also grant stat bonuses and skill enhancements. Players boost character abilities by unlocking and upgrading these mindscape sequences.
The collection brilliantly materializes this game mechanic through merchandise, with badges and collectible cards artistically displaying each character’s mindscape designs. This innovative translation of digital elements into physical collectibles demonstrates outstanding product design philosophy.
Zenless Zone Zero x McDonald’s Collaboration
The crossover between Zenless Zone Zero and McDonald’s brought fans an unexpected and delightful surprise. This collaboration featured a variety of exclusive merchandise, including a glittery button badge set, a set of metallic pins, a bangboo keychain, and a holographic bangboo ticket — allowing players to enjoy their favorite fast food while collecting limited-edition goodies.
While Zenless Zone Zero’s current lineup of merchandise may not yet rival the variety seen in Genshin Impact or Honkai: Star Rail, it’s clear that as the game’s story continues to unfold, many more high-quality and creatively designed collectibles will be released. Fans can definitely look forward to even more surprises down the line.
