Introducing SA’s First Cocktail-Inspired Gummies – With a Twist
● Get ready for a bold new way to indulge: mouthwatering gummies bursting with the distinctive flavours of your favourite cocktails – minus the alcohol.
● Think fruity, zesty, and oh-so-chewy – these sweets are designed to deliver a party in every bite.
● Indulgent sweets that bring the party to your taste-buds: four exciting flavours that allow you to literally chew on your cocktail
● We’re turning sweet indulgence into an experience: Sweet, cheeky, and totally unique – it’s time to chew your cocktail.
[Cape Town, 18 June 2025] – Following the successful launch of her first ranges, Pimp My Mayo and Pimp My Braai, award-winning food innovator Nicki Russell is back with another exciting South African first – cocktail-inspired, alcohol-free gummies that are set to bring flavour and fun to a growing amount of food and bottle stores across the country.
Introducing PIMP MY PARTY – a cheeky, vibrant new range of gummies that taste like your favourite cocktails but contain no alcohol. With flavours like Brandy and Cola, Strawberry Daiquiri, Pina Colada and Passion Fruit Martini, they’re made for everyone to enjoy – from the sober-curious to the sweet-toothed.
These gummies are launching during June as part of a bold digital campaign, celebrating the idea that you can enjoy any party and experience the feel-good vibes while eating your cocktail. The campaign will feature creative social activations, tastings, and a series of fun collaborations designed to get South Africans chewing instead of sipping.
The idea was born in an unexpected moment of inspiration. “I was sitting at the TimeOut Market at the V&A Waterfront watching people enjoy their cocktails and I had a thought: how can I turn cocktails into a product that becomes accessible to everyone?” says Nicki. She went home and started experimenting with a homemade Blueberry Rum sweet. “It was delicious – but I quickly learned that alcohol changes the structure of sugar. I needed to figure out how to make it taste like a cocktail, but without the booze. That’s when the fun (and hard work) really began,” she says.
What followed was an 18-month development journey filled with trial, error and pure flavour innovation. The result: a completely unique sweet that offers the flavour of a cocktail, with none of the alcohol – and all the fun.
“It’s a celebration of freedom, fun, and flavour. I wanted to make something playful, inclusive and totally unexpected,” says Nicki.
The gummies are launching in selected stores nationwide and online via https://thinkflavour.co.za, with more stockists to be announced as the party spreads. An updated store list is available on the website.
ABOUT THINK FLAVOUR
Founded by Nicki Russell – the award-winning product innovation specialist behind dozens of iconic Woolworths and Pick n Pay favourites – Think Flavour is a disruptive food brand on a mission to inject joy, surprise and pimped-up flavour into every South African home and now available in 120 stores nationwide..
Think Flavour’s debut range included PIMP MY MAYO and PIMP MY BRAAI – two inventive, flavour-first pantry hacks that turned heads with their smart simplicity and bold tastes. From dry-to-wet marinades to instant mayo flavour boosts, Nicki’s vision is clear: elevate everyday food into a celebration.
The range launched with four PIMP MY MAYO flavours (Peri-peri & Spanish Lime, Wild Garlic and Italian Herb, South African Smokey Barbeque and Black Truffle & Porcini Mushroom) four PIMP MY BRAAI flavours (Red Wine, Rosemary & Porcini Mushroom, South African Smokey Barbeque, Tuscan Italian, Herb and Garlic Marinade and Sweet & Sticky Korean Barbeque marinade).
Her new mission: Elevate the party. No booze required.
Visit https://thinkflavour.co.za for updates, store lists, and to join this exciting movement of flavours!
ISSUED BY MINT PR on behalf of THINK FLAVOUR
For media inquiries, please contact: Carina Smith-Allin Founder Mint PR 076 765 9166 carinasminthallin@mint-pr.com
